Author Archives: Jennifer MacLeid Qotb

May. 01

Step Outside Your Bubble for More Media Opportunities

This is a timeless issue – many companies only want to discuss topics directly related to their product or service. While this sweet spot is undeniable, it doesn’t have to mark the boundary of what corporate spokespersons can comment on. … Continue reading →

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Apr. 24

Keyword Crazy

Over the last six months, on behalf of clients, I have participated in numerous meetings with SEO firms on improving online rankings, increasing web site traffic, etc. No doubt many are masterful and have proven track records at their trade. … Continue reading →

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Apr. 13

What Does the Future Hold for PR?

The flying car unveiled at the New York Auto Show and Google’s project glass topped headlines last week, making me think are we that far off from a Jetsons-like era and more importantly what is next for PR?  In 10 … Continue reading →

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Apr. 04

Boil Down Your Elevator Pitch

I took a trip to DC this past weekend, which involved multiple airline flights and conversations with my fellow travelers. Inevitably our discussions turned to our types of work. What I found interesting was that many of the so-called elevator … Continue reading →

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Mar. 16

Pinning and PR, A Look at Pinterest

By now you’ve probably taken a look at Pinterest, the popular photo-centric social media site that lets users organize their favorite things through virtual “pinboards”. Many publishers, bloggers and retailers have taken notice of the site’s rapid growth and are … Continue reading →

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Mar. 09

Should We Give Journalists a Break?

We frequently seem to serve as the mediator between our clients and the media — specifically, circling back with a reporter or contacting an editor to make corrections to a story. This issue came under a microscope this past month … Continue reading →

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Feb. 22

Deconstructing the PR Meme: 3 Misconceptions of PR

Lately I’ve seen job-focused memes spreading like mad across Facebook—ranging from veterinarians to tech support professionals—humorously conveying what various people believe those in the given profession actually do. The “public relations consultant” one gave me a good laugh with many … Continue reading →

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Feb. 10

PR Spinners: Fact or Fiction?

PR professionals get blamed for a lot (and some is likely deserved). But a main and often loud complaint is that PR people spin tall tales that are completely devoid of facts. Based on years working alongside both internal corporate … Continue reading →

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Jan. 13

Making Good on Resolutions: Accountability

Along with ringing in the New Year with raised glasses to the promise of success in 2012, many of us already have and/or will make annual resolutions. In business, these resolutions are often achievable but many of them never come … Continue reading →

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Dec. 16

What a Year!

First, let me start out by congratulating our client Emptoris – acquired by IBM yesterday. Fantastic news. This by the way, marks the 5th client acquisition in a year for Y&A. It has been an amazing year for the agency … Continue reading →

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