The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
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Author Archives: Jennifer MacLeid Qotb
Nov. 14
Negative Social Media Posts: Turn that Frown Upside Down
Are negative posts on Twitter or Facebook keeping you down? Don’t worry – there are ways to turn these comments into positive interactions. In fact, acknowledging a customer or social media follower with a complaint can go a long way … Continue reading
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Oct. 28
Three Cheers for the Y&A Staff
Admittedly, this is a self-promotional blog post. But I need to give a big shout-out to our tremendous Y&A team. The year has been filled with major client wins, client successes and yes, some disappointments. Meggan Manson (a methodical strategist … Continue reading
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Oct. 21
Lights On, Camera Rolling: Broadcast Interview Tips
As we’ve had the pleasure to coordinate an increased amount of broadcast spots recently, we thought it was time to revisit a few tips for television spokespeople. 1. Prepare in advance: Read the talking points that you’ve developed (or your … Continue reading
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Sep. 28
What’s Behind Facebook’s Latest Changes?
We’ve all seen the commentary about the latest Facebook changes announced at the f8 conference—including the much-hyped Timeline that chronicles a user’s entire existence on the social platform—but what’s really behind them and how will they impact personal and business … Continue reading
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Sep. 13
NBC News Twitter Account Hacked
On Friday afternoon, two days prior to the 10th anniversary of 9/11, NBC News’ Twitter account (@NBCNews) was hacked and tweets falsely reported that an airplane had crashed at Ground Zero. Due to the prompt response by NBC News notifying Twitter, the account … Continue reading
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Sep. 09
Who’s the Perfect Client?
Today, Young & Associates enjoys a diversified mix of clients – some are fast growing, others well established and known in their space, and others are trying to get there (aka tech start-ups). Over the years, we have experienced a … Continue reading
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Sep. 02
Email: Where Is It Going?
Recently, I told a friend in his early 20’s I would email him some info, he looked at me strangely and said, “Oh, send it to my Facebook, I never check my email.” Curious, I asked him if most of … Continue reading
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Aug. 22
“The Situation’s” PR Situation
When Abercrombie & Fitch asked Mike “The Situation” Sorrentino and the rest of the “Jersey Shore” cast not to wear the company’s clothing in exchange for payment, headlines took off. Then came the clever rebuttal from MTV, tweet responses from Sorrentino … Continue reading
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Aug. 09
MTV Turns 30: A Look Back
MTV quietly celebrated its 30th birthday last week (MTV launched just a few months before Young & Associates).  Love it or hate it, the “music” television station’s long-term cultural influence certainly says something about the longevity of a media … Continue reading
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