Admittedly, this is a self-promotional blog post. But I need to give a big shout-out to our tremendous Y&A team. The year has been filled with major client wins, client successes and yes, some disappointments. Meggan Manson (a methodical strategist and my co-pilot), Eve Sheridan (a consummate PR pro ) and Jennifer Mirabile (a media bulldog) are a testament to the spirit of our agency. Tenacious, passionate (yes, we are very passionate which sometimes drives our clients crazy but they love us for it in the end) and a drive to “kill it” attitude, the team is a cohesive unit that believes in our unique style and our clients’ vision.
We’ve all made mistakes this year – if you aren’t making mistakes, you aren’t trying. But we sit back, learn from them and always ask, what could we have done differently and what can we do better next time. The beauty of the Y&A staff is that everyone has their unique personality and perspective and the collective sum meshes beautifully for the benefit of the agency, and ultimately, our clients.