Too often, companies invest significant time in a product launch, customer win, award or research report, only to issue a press release and move on.
The reality is that most announcements contain enough substance to support an entire content campaign. A customer success story can be transformed into a case study, blog post, executive LinkedIn perspective, media outreach, conference proposal, email campaign, sales tool and thought leadership article.
Different audiences engage with information in different ways and each format creates a new opportunity to reach them. Extending the life of an announcement increases visibility and improves the return on the effort that went into creating it.
Before publishing your next announcement, look for at least five additional ways to use it. Some of your strongest content opportunities may already be sitting in front of you.