There’s a pattern emerging in B2B tech PR. Some companies hesitate to say anything at all, while others push out a constant stream of press releases with little substance behind them. In the push to stay visible, volume starts to replace judgment.
Publishing multiple releases in a week or stacking announcements into a single month may feel productive, but it rarely creates impact. Reporters begin to tune out, strong stories lose traction and audiences stop paying attention.
A smart PR strategy requires choosing quality announcements over quantity – insightful research, standout product upgrades or significant client wins. A more deliberate approach reserved for fewer, more meaningful announcements gives each story a better chance to build credibility over time.