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Surveying the marketplace on important trends and drivers can be an effective strategy for keeping a pulse on your industry, demonstrating leadership and developing media relationships. Reporters are consistently interested in what the latest research can reveal about a market. Young & Associates recently helped higher … Continue reading →

It’s been an incredibly busy past few months as we onboarded three new clients and managed the launch of several major client initiatives. In the not so subtle background loomed everything and anything related to COVID-19.  Bored kids lurk just around the corner, Zoom calls … Continue reading →

With the realization that work and life will be very different for the foreseeable future during the COVID-19 outbreak, most B2B companies are tackling challenges on how to effectively communicate both internally and externally.  The marketing and communications team, which is … Continue reading →

Today’s marketers and communications professionals have been told countless times that they need to create a personally-connected narrative that bridges the company with its buyers. Coined “brand storytelling” in the early 2010s, the phrase and resulting approach has taken on … Continue reading →

Building a Customer Advocacy Program The push and pull of when, where and how to tap into the power of customers for marketing and sales purposes is always a balancing act. Customers who are happy to sing your praises are … Continue reading →

Thought leadership is one of the oldest – and most effective – practices in the books for PR and marketing programs but in recent years it seems to be wrapped in with the latest content marketing fad. “We need more … Continue reading →

Read our latest Spark newsletter for investment PR tips, analyst relations fundamentals, and when it makes sense to “pay to play” in PR. https://bit.ly/2XCIvYc

December is often a quieter period publicly (with the exception of those in the retail space), as marketing/PR and product development teams are dizzily working toward an early Q1 product launch or another major company-wide initiative to make some noise … Continue reading →

Prior to 2017, the Cincinnati Zoo and Botanical Gardens had a rough few years. With the shooting of adult male gorilla Harambe and questions surrounding the death of a baby giraffe, the zoo had endured significant negative publicity. So it … Continue reading →