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Read our latest Spark newsletter for investment PR tips, analyst relations fundamentals, and when it makes sense to “pay to play” in PR. https://bit.ly/2XCIvYc

December is often a quieter period publicly (with the exception of those in the retail space), as marketing/PR and product development teams are dizzily working toward an early Q1 product launch or another major company-wide initiative to make some noise … Continue reading →

Prior to 2017, the Cincinnati Zoo and Botanical Gardens had a rough few years. With the shooting of adult male gorilla Harambe and questions surrounding the death of a baby giraffe, the zoo had endured significant negative publicity. So it … Continue reading →

So, you’ve spent the last month crafting and pitching a storyline to the “holy grail” reporter. And after several conversations, they finally agreed to a call with the CEO. However, despite your insistence that some preparation work be done, the senior exec … Continue reading →

As many established PR professionals adhere to proven strategies and tactics for executing successful long-term PR initiatives, how can you tell if your program includes the best approach? And how do you know that your key messages are reaching the … Continue reading →

In January, we received heartbreaking news that Jean Young, founder of Young & Associates, had passed away unexpectedly. A cherished friend and mentor, we considered Jean family for her unwavering strength and love, fierce loyalty, toughness, support and a little … Continue reading →

As most industries evolve over the year – particularly in certain sectors of technology – and customers’ needs change, revisiting your overall corporate positioning and messaging is a smart strategy. While some executives may downplay the need for this exercise, … Continue reading →

It’s hard to believe it is almost Thanksgiving, which means 2017 planning in underway. While mapping out key initiatives for the coming year is important, don’t discount the power of Q4 media relations campaigns. Following are two ideas for maximizing … Continue reading →

Nearly every corner of the Internet today offers self-publishing platforms that give mere mortals instantaneous thought leadership status, or so they think. The opportunity to publish content and the ever-increasing consumption of content has reached a crescendo — according to … Continue reading →