Author Archives: Jennifer MacLeid Qotb

Mar. 12

From Burgers to B2B: The Product Launch Lesson from McDonald’s Viral Moment

A short video of the McDonald’s CEO introducing the Big Arch burger recently went viral for the wrong reasons. Instead of building excitement the delivery was extremely stiff, the bite looked hesitant and the whole moment came across more like … Continue reading →

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Dec. 05

Why PR Packs a Heavier Punch in 2026

As generative AI reshapes how people search and make decisions, PR and earned media are becoming even more valuable. AI tools pull from trusted, authoritative sources — which means the organizations quoted in articles, featured in interviews and backed by … Continue reading →

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Nov. 05

Finding Earned Media When Reporters Have Bigger Fish to Fry

Getting earned media in B2B tech is hard right now. Reporters are focused on national politics, big policy shifts and economic stories. Smaller vendors often get left out. That makes strategy and creativity more important than ever. The media spotlight … Continue reading →

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Sep. 30

The Perils of PR Stops and Starts

In PR, momentum is everything. Too often, organizations treat public relations like a faucet—turning it on when they want attention, then shutting it off when budgets tighten or priorities shift. The problem? Every stop forces you to rebuild trust, reestablish … Continue reading →

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Jan. 06

The Not-So-Hidden Danger of AI for Creative Professionals 

As a communications professional working on behalf of technology companies for nearly 30 years, I have witnessed the incredible impact technology has had on our craft. But technology is not without limitations and that very issue is front and center … Continue reading →

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Mar. 26

When PR Isn’t Enough 

PR pros are on the frontlines in good times and bad.  We are here to trumpet corporate achievements and mitigate reputational damage. However, in some cases, PR isn’t the silver bullet to deeply rooted organizational issues or product flaws that … Continue reading →

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Sep. 27

Getting In Over Your PR Skis

I know, it’s a mixed methaphor. But here’s the point. While it may seem advantageous to jumpin on the hottest media trend (think DEI or AI) to garner media coverage, trying to force fit an organization into a topic that … Continue reading →

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May. 17

Avoiding a Brand Identity Crisis

As tech business and consumer buying patterns shift based on market trends, new innovations, and general fluctuations, it can be easy to fall into the trap of shifting the core identity messaging to capitalize on those patterns. Often sales leaders … Continue reading →

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Apr. 05

Friend or Foe: ChatGPT and PR

There’s been a lot of hand wringing since the launch of ChatGPT/AI-authoring tools for PR and marketing pros. Fear quickly bubbled to the surface that entire professions would be eliminated or at the very last downsized. Even some of our … Continue reading →

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Jul. 19

Is It a Messaging or Facts Problem?

Often when issues arise within a business and there is negative chatter in the air (media, poor analyst reports, competitor fodder), all eyes turn to the marketing department and PR to manage the “messaging problem”. And while crisp concise messaging … Continue reading →

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