Author Archives: Jennifer MacLeid Qotb

Dec. 17

‘Tis the Season: Practicing Gratitude

As 2013 comes to a close and the holidays are upon us, many of us get swept into the busyness of wrapping up last-minute activities and quickly looking ahead toward plans for the next year. This time of transition is … Continue reading →

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Nov. 15

Back to Basics: Planning a PR Campaign

Whether you are promoting a new product, company-backed research or a new area of expertise, developing a solid plan is an important first step. Time and time again, it has been proven that sketching out a solid strategy, from research … Continue reading →

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Oct. 18

What Is Our Involvement in PR?

Whether dipping their pinky toe into the PR waters or having never worked with an agency, many organizations–including marketing and senior execs–don’t have a strong understanding of their involvement in or commitment to a strong public relations program. Some have … Continue reading →

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Sep. 18

Y&A Takes DC for Fall Planning Meeting

We’ve just returned from an invigorating Y&A planning meeting and retreat in Washington, DC. Collectively taking in the city’s grandeur while collaborating on creative ideas, the team reflected on the past year and set thoughtful goals for taking Young & … Continue reading →

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Aug. 28

I’m In My 30s and Use Facebook, but Do Your Customers?

You might have read the widely circulated Mashable article, I’m 13 and None of My Friends Use Facebook, with insight from a middle schooler about her social media usage—primarily Twitter and Tumblr—and her lack of interest in Facebook. As the … Continue reading →

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Jul. 19

Does Size Really Matter?

In a recent introductory conversation with a new business prospect, the senior executive expressed concern with the effectiveness of an agency that has less than 10 employees. This is certainly not the first time we have heard this concern and … Continue reading →

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Jun. 25

Why PR is Like “The Voice”

I admit it, I watch “The Voice”. Not for the celebrity judges’ playful banter or even for the dramatic back stories on contestants, but for the first few episodes when each singer performs without the judges seeing their appearance. They … Continue reading →

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Jun. 18

Media Interviews: Tackling Tough Questions

Most media interviews are known to serve up at least one or two difficult questions. To ensure an interview goes smoothly, it is important to review a potential list of topics – especially sensitive subjects – and appropriate talking points … Continue reading →

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Jun. 04

The Downside of Cheeky Videos – Besides a Good Laugh

Over the past few months, national household retailers typically known for their buttoned-up marketing and branding styles, have unleashed off-color viral commercials on YouTube to reclaim lost sales, lost customers and/or launch new products. Take Kmart’s recent and, dare I … Continue reading →

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Apr. 24

PR & SEO: Outrank Your Competitors on Google

Today, public relations provides a strong support for a company’s search engine optimization (SEO) efforts, as content created by PR pros helps build trusted links for associated organizations or clients. With Google’s Penguin and Panda updates, PR teams should ensure … Continue reading →

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