The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
POSTSCOMMENTS RSS
Author Archives: Jennifer MacLeid Qotb
Feb. 12
Conversation Hearts Spell Better Relationships Between PR Execs and Journalists
In many ways, public relations is all about relationship building. As Valentine’s Day approaches, let’s look at the ways we can sweeten our connections with journalists and make our outreach more lovable through the use of conversation hearts. Respect Me … Continue reading
Posted by ::
Jan. 16
Is Your Company A Good Fit for PR
Several times a year, we see a burst of new business inquires coming from satisfied client referrals and/or our industry reputation and experience. While part of the discussion certainly involves our sharing of how we work and what sets us … Continue reading
Posted by ::
Dec. 17
‘Tis the Season: Practicing Gratitude
As 2013 comes to a close and the holidays are upon us, many of us get swept into the busyness of wrapping up last-minute activities and quickly looking ahead toward plans for the next year. This time of transition is … Continue reading
Posted by ::
Nov. 15
Back to Basics: Planning a PR Campaign
Whether you are promoting a new product, company-backed research or a new area of expertise, developing a solid plan is an important first step. Time and time again, it has been proven that sketching out a solid strategy, from research … Continue reading
Posted by ::
Oct. 18
What Is Our Involvement in PR?
Whether dipping their pinky toe into the PR waters or having never worked with an agency, many organizations–including marketing and senior execs–don’t have a strong understanding of their involvement in or commitment to a strong public relations program. Some have … Continue reading
Posted by ::
Sep. 18
Y&A Takes DC for Fall Planning Meeting
We’ve just returned from an invigorating Y&A planning meeting and retreat in Washington, DC. Collectively taking in the city’s grandeur while collaborating on creative ideas, the team reflected on the past year and set thoughtful goals for taking Young & … Continue reading
Posted by ::
Aug. 28
I’m In My 30s and Use Facebook, but Do Your Customers?
You might have read the widely circulated Mashable article, I’m 13 and None of My Friends Use Facebook, with insight from a middle schooler about her social media usage—primarily Twitter and Tumblr—and her lack of interest in Facebook. As the … Continue reading
Posted by ::
Jul. 19
Does Size Really Matter?
In a recent introductory conversation with a new business prospect, the senior executive expressed concern with the effectiveness of an agency that has less than 10 employees. This is certainly not the first time we have heard this concern and … Continue reading
Posted by ::
Jun. 25
Why PR is Like “The Voice”
I admit it, I watch “The Voice”. Not for the celebrity judges’ playful banter or even for the dramatic back stories on contestants, but for the first few episodes when each singer performs without the judges seeing their appearance. They … Continue reading
Posted by ::
Jun. 18
Media Interviews: Tackling Tough Questions
Most media interviews are known to serve up at least one or two difficult questions. To ensure an interview goes smoothly, it is important to review a potential list of topics – especially sensitive subjects – and appropriate talking points … Continue reading
Posted by ::