Author Archives: Jennifer MacLeid Qotb

Jun. 04

The Downside of Cheeky Videos – Besides a Good Laugh

Over the past few months, national household retailers typically known for their buttoned-up marketing and branding styles, have unleashed off-color viral commercials on YouTube to reclaim lost sales, lost customers and/or launch new products. Take Kmart’s recent and, dare I … Continue reading →

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Apr. 24

PR & SEO: Outrank Your Competitors on Google

Today, public relations provides a strong support for a company’s search engine optimization (SEO) efforts, as content created by PR pros helps build trusted links for associated organizations or clients. With Google’s Penguin and Panda updates, PR teams should ensure … Continue reading →

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Apr. 16

Product Announcements: Giving Away the Secret Sauce?

Companies often grapple with formally unveiling products to the media without fueling competitors’ efforts by divulging too much information.  In fact, some shy away from announcing product info at all; however, sharing a limited amount of newsworthy information for media … Continue reading →

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Mar. 27

Is An Agency’s Media Network Paramount to Client Media Success?

This seems like a fairly straightforward question and one we hear from potential clients all the time. And it should be a fairly straightforward answer, particularly if you are an accomplished PR practitioner, right? Not always. Since the beginning of … Continue reading →

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Feb. 25

Multi-Tasking: Productive or Bad Prioritizing?

PR and marketing professionals are famous for juggling multiple initiatives or projects, as it is important for them to have a strong pulse on their company/or client, e.g., current objectives, products/solutions, industry trends and what the competition is doing.  Staying … Continue reading →

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Feb. 08

What Can PR Pros Learn from Super Bowl Ads?

Some tugged at heartstrings and some made us feel empowered…and others were like watching a train wreck (read: GoDaddy). While they varied in themes, this year’s Super Bowl ads were memorable and drove serious revenues in the hours following their … Continue reading →

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Jan. 30

All We Want Is The Wall Street Journal

I’m sure every PR professional has shuddered a little at the phrase from a client, “We’re really just interested in getting into The Wall Street Journal (or other fill-in-the blank high profile publication).” And while with the right strategy, news … Continue reading →

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Jan. 03

PR New Year’s Resolutions for 2013

As 2013 kicks off, it is important to set professional goals along with your personal resolutions. Here’s a glance at my PR resolutions for the year ahead. Offer sound advice even if it deviates from current plans Making clients happy … Continue reading →

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Dec. 14

Y&A Spark: Holiday Wishes; 2013 Predictions; Aligning PR, Marketing & Sales

The new edition of The Spark is here. In this issue, Y&A would like to send all of our clients and longtime friends warm wishes for a happy holiday season and bright New Year. As the year comes to a … Continue reading →

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Nov. 29

What Makes a Standout Byline Article?

Byline articles are a mainstay of strategic PR programs, but not all topics (or outlets for that matter) are created equal. How many times have you struggled to come up with a compelling topic that spotlights your company as a … Continue reading →

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