The new edition of The Spark is here. In this issue, Y&A would like to send all of our clients and longtime friends warm wishes for a happy holiday season and bright New Year. As the year comes to a close, we highlight how to best leverage “industry prediction” media opportunities in the PR Pulse and how to ensure your 2013 marketing program is on track for success in the Marketing Minute.
Addressing a question we often hear from clients, Young & Associates’ Vice President Eve Sheridan offers tips for aligning sales, marketing and PR in a My Two Cents column. Also, don’t forget to check out our clients’ recent headlines across MediaPost, CRM Magazine, USA Today and the Washington Business Journal. As you can see, there isn’t a media sector our account teams haven’t tackled. Read the complete Spark here.