The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
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Author Archives: Jennifer MacLeid Qotb
Oct. 19
We Are on a Roll
This past quarter has been an amazing period for Y&A and we couldn’t be prouder of our growing organization. Much to our delight (and a little bit of hard work) we also earned Bulldog Reporter’s 2012 Stars of PR silver … Continue reading
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Sep. 27
Top Three Ways to Show Appreciation for PR Pros
One of the agency’s clients, Madison Performance Group, offers workforce recognition and incentive programs that increase employee motivation and productivity. So, we thought it would be fitting to offer our own guidance on how PR agencies should show appreciation for … Continue reading
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Sep. 14
The Zen of PR
A “Type A” personality is often a shared trait among PR practitioners – meticulously planning every campaign detail, following up on all possible story angles and staying in constant contact with priority media and analysts. While these are all helpful … Continue reading
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Aug. 15
PR Lessons Learned; Domino’s Pizza’s Unorthodox Advertising Approach
Southwest’s Spirit Magazine recently spotlighted Domino’s Pizza’s turnaround campaign demonstrating that with the right strategy, even subpar tomato sauce can translate into increased sales. Designed by ad agency Crispin Porter & Bogusky, Domino’s’ campaign focused on its lackluster pizza through … Continue reading
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Aug. 01
On Location – Y&A’s Annual Planning Retreat
Last week, the team enjoyed some much needed time together to reconnect, review and re-energize in St. Michaels, Md. Yes, we did partake in some beautiful views, gardens, gourmet food and even a mini-massage and caught up on our personal … Continue reading
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Jul. 19
The Spark: Summer Brings New Clients, Awards and Commentary on Client Relationships Built to Last
The Y&A team has been enjoying a busy summer so far, including welcoming new clients Interfolio and Wolfe Domain and celebrating several 2012 Hermes Creative Awards for standout client programs. If you haven’t read our July issue of The Spark … Continue reading
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Jul. 12
New Social-PR Tools Storify & Newsle
New social media resources are a dime a dozen for PR professionals and it can be a challenge to find the ones that will help bolster your PR programs and social media initiatives. Storify and Newsle are two sites that … Continue reading
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Jun. 15
Tactically Speaking, Who Should “Own” Social Media?
As more and more social media channels pop up among an overwhelming, dizzying array of networks to manage, e.g., Pinterest, Instagram, SlideShare, the big debate on who should control social media within an organization is igniting. Many of my PR … Continue reading
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Jun. 08
Statistics are a Goldmine News Hook
No matter the industry, statistics-related news items grab media attention. And, as fresh stats indicate the evolution and forward-looking trends of a given marketplace, they can be the perfect PR opportunity for companies to rise to the top of the … Continue reading
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May. 21
Right Here, Right Now: Tips for Getting News to Journalists
Timing a news announcement when reporters are looking for news to cover or focused on a specific trend or topic takes thoughtful planning (and sometimes a bit of luck) but following a few suggestions can help you make that critical … Continue reading
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