Author Archives: Jennifer MacLeid Qotb

Dec. 23

Longevity: Remember, Recharge, Reset

As 2014 comes to a close, all of us are reflecting on the last 12 months and the impact of that time on our lives. For our team, Young & Associates was recently honored as the #1 Boutique PR Agency … Continue reading →

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Nov. 18

Clients to Be Thankful For

As we near the the season to reflect on what we are truly grateful for, in my professional life, I am very thankful for the outstanding clients the agency has represented over the years. These are not just our customers … Continue reading →

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Oct. 16

5 Questions For Your Future PR Partner

Choosing the right PR partner can be challenging, as presentations, websites and agency materials can often blend together and become repetitive. Professional chemistry and mutual respect play a role but here are a few questions to ask your potential partner … Continue reading →

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Sep. 22

The Art of Media Relevancy

One of the most important parts of achieving stellar PR results is positioning corporate news so it fits into reporters’ interests today. Forget about the fact that hundreds of emails are slamming into their Inboxes each day and the phone … Continue reading →

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Aug. 07

The PR Pay-for-Play vs Retainer Model

Over the years, we’ve received questions from potential clients about our business model and the value of a retainer relationship – often coming from companies with either limited dealings or previous negative experiences with PR agencies. Recently though, these questions … Continue reading →

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Jul. 16

The $9/Month PR Strategy

Yesterday, TechCrunch brought a new email database company, Pressfarm, some unwarranted attention. While the spotlight might be undeserved for the company, which supplies tech-focused reporter emails to users for $9/month, the tongue and cheek article from TechCrunch reporter Romain Dillet … Continue reading →

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Jun. 05

Are You A…Twammer?

Marketing and PR pros alike are constantly on the lookout for new, innovative ways to connect with their respective audiences—whether customers, prospects, partners or media. And while social media has proven to be yet another effective channel for business or … Continue reading →

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Apr. 22

Not Just Cute Cats, BuzzFeed Reaches Notable Growth

Simply stated, BuzzFeed’s success is impressive. The addictive news site has connected with a fast-growing global audience with breaking news and feature posts ranging from quirky to cute. Why the fast success? BuzzFeed’s content is broad, yet article topics are … Continue reading →

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Apr. 01

It’s Official – PR is Dead

Yes, it’s sad but true. Public relations is a dying industry so PR pros and the powers that be have decided to pack it in. Here are the top five reasons:  1) Awesome Content Everywhere – So much of the corporate-produced … Continue reading →

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Mar. 04

Conferences Can Reinforce Cooperative Spirit

I attended Street Fight’s Local Data Summit here in Denver last week and was impressed by the significant amount of idea sharing among competitors for the betterment of the location-based advertising and mobile industry. While there was strong thought leadership … Continue reading →

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