Clients to Be Thankful For

As we near the the season to reflect on what we are truly grateful for, in my professional life, I am very thankful for the outstanding clients the agency has represented over the years. These are not just our customers that we provide a ongoing service for, but rather business partners for whom we strive to make a meaningful year-over-year impact. Their success is our success.

These partners often embody many of the same shared characteristics that we look for and embrace as part of the agency’s culture and future. These attributes include:

Willingness to share the good, the bad and the ugly. They know we do our best when all is revealed–not just talking points that can be regurgitated to media and analysts.

Shared common goals across marketing and PR. We hear about silos all the time and continue to evangelize about this pain point on behalf of our clients, but the same remains true in marketing and PR. Information sharing and top-down objective setting is a must.

Flexibility in getting there. Our clients know we strive to reach our goals but sometimes the best laid plans go awry. Working together and understanding that different strategies and tactics can achieve the same desired goals makes a meaningful, long-lasting client relationship.

– Hey, we are humans. These same partners know that, yes, even near-perfect PR professionals make mistakes. And if we admit it, and offer our right to the wrong, they acknowledge it and move on.

There are many more partner characteristics we love at the agency, but most of all, a good many of our clients we now call friends. And that may be the most important blessing of all.

Happy Giving Thanks!

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