The team and I just arrived home from a successful Young & Associates planning meeting in New Orleans. Even before we moved to a virtual model Young & Associates has always put a lot of stock into annual planning meetings. It is invaluable to have focused time together talking about the company, our successes and goals, our challenges and how we can best tackle them. We talk about what we can do better – for our clients, for the agency and our own professional development.
Approaching nearly 10 years since we moved from our Courthouse Square offices in Rockville, Md., the in-person planning meeting has taken on an even more important role in the agency’s evolution. While the benefits of being virtual are numerous, we can’t deny the power of sitting face to face with a colleague, client or peer. All of our client relationships – most of which are multi-year collaborations – are cultivated working in the virtual model. But one of the takeaways from this year’s planning meeting focused on the face-to-face relationship with our clients and not forgetting the invaluable benefit it affords the account dynamic and chemistry, as well as the impacts on the account strategy and delivery. So a warning to all of our clients – we’ve made it a goal to see more of your smiling faces this coming year – in your offices, at an event or at a mutually convenient destination.