Author Archives: Meggan Manson

Jan. 05

Planning for the Unknown

In 2020, any PR plan we had developed quickly went out the window in March as the world had to turn on a dime to adjust for quarantines, working from home, kids’ virtual learning and an endless amount of Zoom … Continue reading →

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Nov. 11

Budget reallocation in 2021

With the close of a crazy 2020 in sight, budget season is here and more uncertain than ever. Conferences and events have taken an inordinate hit this year as business travel came to a grinding halt. With the status of … Continue reading →

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Apr. 01

This is No Coronacation

Week one of social distancing, working from home and homeschooling has been bumpy. Even though our team has worked remotely for 15+ years, work and life are anything but normal these days. With kids home from school, confused about why … Continue reading →

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Mar. 18

Y&A Spark: Special COVID-19 Communications Newsletter

As we adjust to the immediate impacts of COVID-19, it is not business as usual. Marketing and PR pros are tasked with communicating up-to-the-minute plans and precautions. We are navigating an unprecedented time, requiring measured and informed communications. With this … Continue reading →

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Oct. 18

Preparing for Podcast Interviews

Over the last few years, podcasts have exploded in popularity for both consumers and businesses. Many publications host their own podcasts, while others offer standalone programs through podcast apps. Either way, participating in podcasts can help extend a businesses’ thought leadership reach … Continue reading →

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Aug. 14

Should You Pay to Play?

PR is traditionally categorized as earned media. Unlike advertising, there is no fee to share your thought leadership content, speak at a conference or win an award — you earn those opportunities based on merit. But the solid Sharpie lines … Continue reading →

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Jun. 17

Make the Most of Media Attendance at Industry Events

Industry events provide an excellent forum for meeting with journalists who write about the target vertical markets you serve and building a strong rapport with valuable face-to-face meetings. Taking the time to contact journalists in advance is critical to fitting … Continue reading →

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Mar. 22

Y&A Spark: Successful Award Programs, Brand Dignity

Check out the March 2019 issue of the Y&A Spark for insights into Successful Awards Program Strategies, Maintaining Brand Dignity and More https://buff.ly/2WkRxJt 

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Feb. 15

Extending the Value of PR to Marketing and Beyond

While PR initiatives often generate valuable market presence and thought leadership for organizations, they are often siloed from other marketing activities. To drive more value from PR and marketing activities alike, teams can more closely collaborate through shared strategies and … Continue reading →

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Oct. 04

Understanding Media Outlet Nuances

The media landscape is constantly changing and same goes for PR. No matter whether you choose to work with a PR agency or not, there are some key nuances in interacting with the media that all marketing professionals and/or executives … Continue reading →

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