Author Archives: Meggan Manson

Mar. 18

Y&A Spark: Special COVID-19 Communications Newsletter

As we adjust to the immediate impacts of COVID-19, it is not business as usual. Marketing and PR pros are tasked with communicating up-to-the-minute plans and precautions. We are navigating an unprecedented time, requiring measured and informed communications. With this … Continue reading →

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Oct. 18

Preparing for Podcast Interviews

Over the last few years, podcasts have exploded in popularity for both consumers and businesses. Many publications host their own podcasts, while others offer standalone programs through podcast apps. Either way, participating in podcasts can help extend a businesses’ thought leadership reach … Continue reading →

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Aug. 14

Should You Pay to Play?

PR is traditionally categorized as earned media. Unlike advertising, there is no fee to share your thought leadership content, speak at a conference or win an award — you earn those opportunities based on merit. But the solid Sharpie lines … Continue reading →

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Jun. 17

Make the Most of Media Attendance at Industry Events

Industry events provide an excellent forum for meeting with journalists who write about the target vertical markets you serve and building a strong rapport with valuable face-to-face meetings. Taking the time to contact journalists in advance is critical to fitting … Continue reading →

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Mar. 22

Y&A Spark: Successful Award Programs, Brand Dignity

Check out the March 2019 issue of the Y&A Spark for insights into Successful Awards Program Strategies, Maintaining Brand Dignity and More https://buff.ly/2WkRxJt 

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Feb. 15

Extending the Value of PR to Marketing and Beyond

While PR initiatives often generate valuable market presence and thought leadership for organizations, they are often siloed from other marketing activities. To drive more value from PR and marketing activities alike, teams can more closely collaborate through shared strategies and … Continue reading →

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Oct. 04

Understanding Media Outlet Nuances

The media landscape is constantly changing and same goes for PR. No matter whether you choose to work with a PR agency or not, there are some key nuances in interacting with the media that all marketing professionals and/or executives … Continue reading →

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May. 09

And The Winner Is… Awards Programs 101

Awards are an important element of public relations programs as they provide third-party validation of company growth and momentum, product innovation and customer satisfaction. Whether trying to secure market credibility to support sales, drive thought leadership or boost company cachet … Continue reading →

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Oct. 30

A Picture is Worth a Thousand Words

The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that … Continue reading →

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Jul. 11

Social Media Lessons from the Commander in Tweet

The top executive of the United States has been called the first Commander in Tweet. He has a penchant for tweeting – sometimes multiple times a day and at all hours – giving the media, US citizens and the world … Continue reading →

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