Author Archives: Meggan Manson

Jun. 17

Make the Most of Media Attendance at Industry Events

Industry events provide an excellent forum for meeting with journalists who write about the target vertical markets you serve and building a strong rapport with valuable face-to-face meetings. Taking the time to contact journalists in advance is critical to fitting … Continue reading →

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Mar. 22

Y&A Spark: Successful Award Programs, Brand Dignity

Check out the March 2019 issue of the Y&A Spark for insights into Successful Awards Program Strategies, Maintaining Brand Dignity and More https://buff.ly/2WkRxJt 

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Feb. 15

Extending the Value of PR to Marketing and Beyond

While PR initiatives often generate valuable market presence and thought leadership for organizations, they are often siloed from other marketing activities. To drive more value from PR and marketing activities alike, teams can more closely collaborate through shared strategies and … Continue reading →

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Oct. 04

Understanding Media Outlet Nuances

The media landscape is constantly changing and same goes for PR. No matter whether you choose to work with a PR agency or not, there are some key nuances in interacting with the media that all marketing professionals and/or executives … Continue reading →

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May. 09

And The Winner Is… Awards Programs 101

Awards are an important element of public relations programs as they provide third-party validation of company growth and momentum, product innovation and customer satisfaction. Whether trying to secure market credibility to support sales, drive thought leadership or boost company cachet … Continue reading →

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Oct. 30

A Picture is Worth a Thousand Words

The idiom “a picture is worth a thousand words” may date back to the early 1910s but it still holds true some 100+ years later. And while many of us get our news in multiple formats online, the images that … Continue reading →

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Jul. 11

Social Media Lessons from the Commander in Tweet

The top executive of the United States has been called the first Commander in Tweet. He has a penchant for tweeting – sometimes multiple times a day and at all hours – giving the media, US citizens and the world … Continue reading →

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May. 03

Maximizing the Content Lifecycle

Today’s marketing and PR programs rely on a steady stream of content, so it is key to get as much mileage out of a topic as possible. However, that doesn’t mean hitting “copy-paste” on everything. Each piece of content – … Continue reading →

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Jan. 24

4 Tips for Leveraging Hot-Button Media Issues

When hot-button issues arise in the media, should your company offer to comment? While we don’t advise taking political sides, if your spokesperson has relevant non-partisan industry insight, advice or analysis to offer, it can be a great opportunity for … Continue reading →

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Sep. 29

Press Contact a Must: “Who You Gonna Call?”

The digital marketing evolution as well as the ease of use in sharing information via social media channels has clouded the need and relevance of the online press center, the place where reporters and others can go for a one-stop … Continue reading →

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