Author Archives: Meggan Manson

Nov. 06

New year, new event season. Plan ahead.

As we turn the calendars from pumpkin spice to eggnog season, marketers are planning for 2024. And with that comes the rush of industry events in Q1. Now is a good time to revisit media opportunities at conferences and put … Continue reading →

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Aug. 09

Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR

There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading →

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Feb. 22

Empower PR for Rapid Response Opportunities – Don’t Overthink It

In today’s 24/7 media cycle, the lead news changes quick – often multiple times a day. With mainstream news, we have become accustomed to and expect the constant shifting focus. And while the pace of B2B media is not quite … Continue reading →

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Sep. 20

Want to amplify your brand on LinkedIn? Enlist your employees’ help

Social media is critical to consumer purchase decisions. Even though my kids joke about my use of “Mombook”, I do use Facebook to find and remind me about events, products and services. And in the B2B landscape, LinkedIn is the place … Continue reading →

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Apr. 19

Don’t April Fools Me

I like to think I have a sense of humor, but I am not a prankster. And it shows on April Fool’s Day when it seems everyone uses social media posts to try and punk their loyal customers. I am … Continue reading →

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Dec. 20

Happy Holidays from Y&A!

Happy Holidays to all of our colleagues, clients and friends. We are thankful for all of you and are looking forward to new beginnings in 2022 as we welcome two new team members to Y&A.  We are thrilled to introduce … Continue reading →

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Oct. 17

Getting More Mileage Out of Content

Content is one of the most valuable parts of a PR program as it supports an organization’s purposeful narrative and conveys important news and insights. Companies can extend the value of content by repurposing it across multiple platforms – such … Continue reading →

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Jun. 14

The Last Mile in PR

Some of Young & Associates’ greatest strengths mirror the biggest tenets we push in PR – tenacity, fortitude and agility. And strong stomachs as rejection is always a possibility. Part journalist and part sales, we help our clients secure positive … Continue reading →

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Jan. 05

Planning for the Unknown

In 2020, any PR plan we had developed quickly went out the window in March as the world had to turn on a dime to adjust for quarantines, working from home, kids’ virtual learning and an endless amount of Zoom … Continue reading →

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Nov. 11

Budget reallocation in 2021

With the close of a crazy 2020 in sight, budget season is here and more uncertain than ever. Conferences and events have taken an inordinate hit this year as business travel came to a grinding halt. With the status of … Continue reading →

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