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In today’s 24/7 media cycle, the lead news changes quick – often multiple times a day. With mainstream news, we have become accustomed to and expect the constant shifting focus. And while the pace of B2B media is not quite … Continue reading →

Social media is critical to consumer purchase decisions. Even though my kids joke about my use of “Mombook”, I do use Facebook to find and remind me about events, products and services. And in the B2B landscape, LinkedIn is the place … Continue reading →

I like to think I have a sense of humor, but I am not a prankster. And it shows on April Fool’s Day when it seems everyone uses social media posts to try and punk their loyal customers. I am … Continue reading →

Happy Holidays to all of our colleagues, clients and friends. We are thankful for all of you and are looking forward to new beginnings in 2022 as we welcome two new team members to Y&A.  We are thrilled to introduce … Continue reading →

Content is one of the most valuable parts of a PR program as it supports an organization’s purposeful narrative and conveys important news and insights. Companies can extend the value of content by repurposing it across multiple platforms – such … Continue reading →

In 2020, any PR plan we had developed quickly went out the window in March as the world had to turn on a dime to adjust for quarantines, working from home, kids’ virtual learning and an endless amount of Zoom … Continue reading →

Week one of social distancing, working from home and homeschooling has been bumpy. Even though our team has worked remotely for 15+ years, work and life are anything but normal these days. With kids home from school, confused about why … Continue reading →

As we adjust to the immediate impacts of COVID-19, it is not business as usual. Marketing and PR pros are tasked with communicating up-to-the-minute plans and precautions. We are navigating an unprecedented time, requiring measured and informed communications. With this … Continue reading →