Author Archives: Meggan Manson

Feb. 12

The Rise of the Email Q&A

With newsrooms stretched thin, many reporters are turning to email Q&As for quick, reliable input. They offer a chance for subject matter experts to deliver clear, consistent messaging while avoiding misquotes and explaining complex topics with precision. Done well, email … Continue reading →

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Jan. 22

Press Releases Just Got A Promotion

For years, I separated press releases into two buckets: newsworthy or marketing-driven. That line is disappearing—fast. AI has become one of the most influential audiences for communications, and it doesn’t care about categories.The importance of press releases is surging as … Continue reading →

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Dec. 15

Y&A Spark: 2025 Gratitude, PR Planning, the Rise of Email Q&As and The Press Release is Back

The December 2025 issue of the Y&A Spark newsletter is here. Check it out for 2025 reflections, PR planning tips and insights on email Q&As. Plus, Meggan Manson addresses the resurging importance of press releases in the AI era.

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Oct. 09

Best in Class: Young & Associates Named Top EdTech PR Firm

We’re honored to share that Young & Associates has been named Best EdTech PR Firm in the 2025 Tech Edvocate Awards. This recognition celebrates our team’s commitment to elevating the voices driving innovation in education. From pioneering startups to established … Continue reading →

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Apr. 01

Don’t April Fools Me

Pulling out a timeless post from Principal Meggan Manson around April Fool’s Day and Corporate PR. I like to think I have a sense of humor, but I am not a prankster. And it shows on April Fool’s Day when it … Continue reading →

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Jan. 30

Yes, You Do Need PR Now

In talks with prospects about embarking on a PR program, there is always the question of when. Timing is everything. And while there is a tendency to hold until all pieces, products and announcements align, it is best to start … Continue reading →

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Jul. 30

All-Star-Worthy PR

It’s officially midsummer. The MLB All-Star break is over and my beloved Orioles ended the first half of a long season with one of the top records in the league. Baseball is a numbers game and it is a grind. … Continue reading →

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Nov. 06

New year, new event season. Plan ahead.

As we turn the calendars from pumpkin spice to eggnog season, marketers are planning for 2024. And with that comes the rush of industry events in Q1. Now is a good time to revisit media opportunities at conferences and put … Continue reading →

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Aug. 09

Y&A Spark: New Client; EdTech Award Wins and Avoiding Contrived PR

There’s a lot to celebrate in our recent issue of the Spark Newsletter. Y&A welcomes a new client and congratulates edtech clients for their achievements in the industry. Also, read Principal Jennifer MacLeid Qotb’s “Two Cents” on maintaining genuine messaging … Continue reading →

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Feb. 22

Empower PR for Rapid Response Opportunities – Don’t Overthink It

In today’s 24/7 media cycle, the lead news changes quick – often multiple times a day. With mainstream news, we have become accustomed to and expect the constant shifting focus. And while the pace of B2B media is not quite … Continue reading →

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