Author Archives: Meggan Manson

Jul. 17

No Bad Blood – The Power of PR Giants

This post originally appeared as a My Two Cents column in the July issue of Young & Associates’ newsletter The Spark. The full newsletter can be read here. When Taylor Swift penned an open letter to Apple protesting their plans … Continue reading

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May. 08

eBooks Are All the Rage

With the many opportunities to publish and repurpose content expanding and interest in reading lengthy white papers waning, many technology-driven companies have adopted eBooks as a way to educate BtoB consumers, generate leads and showcase thought leadership and market or … Continue reading

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Mar. 17

Striking PR Gold

Any one who says there is no such thing as luck in PR, or business for that matter, hasn’t experienced success. Sure success always relies on hard work and resilience, but striking gold usually involves a small dose of luck, … Continue reading

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Dec. 12

Y&A Planning Retreat Takeaways: Thank You NOLA

The team and I just arrived home from a successful Young & Associates planning meeting in New Orleans. Even before we moved to a virtual model Young & Associates has always put a lot of stock into annual planning meetings. … Continue reading

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Sep. 02

Back to School and the Post-Labor Day Push to 2015

As Facebook news feeds move from family beach pictures and ice bucket challenges to back-to-school snapshots (guilty on all accounts), the change in seasons and tempo is upon us. The post-Labor Day push into the final quarter of 2014 is … Continue reading

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May. 12

What Is Mom’s Job?

With three little kids, I receive the most awesome handmade Mothers Day gifts – artwork and creations that I will forever cherish. This year, my sons (both 5) filled out a questionnaire about me at school. Question #3 reads, “What … Continue reading

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Feb. 07

Buzzword Alert: What Content Marketing Means to PR

Content marketing is one of the latest buzzwords to come up in every new business and planning conversation we have. And while the principles of content marketing – creating, distributing and sharing content that speaks to target customers without an … Continue reading

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Nov. 06

Media Relations Advice: Email Interviews and Online Comments

While media relations best practices don’t change dramatically week-to-week, there are some trending tactics and questions that continue to come up across clients and prospects. Lately, it is email interviews and participation in the  “comments” section of online news articles. … Continue reading

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Aug. 12

Stopping the PR Merry-Go-Round

At Young & Associates we pride ourselves on our long term and valued client relationships. Most of our new business is from referrals and while each year brings some client turnover, we always have a solid group of multi-year agency … Continue reading

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May. 07

The Rise of Video – Benefits of Face-to-Face Time

The democratization of video has arrived at Young & Associates. While we’ve been operating in a virtual environment for nearly 10 years, it has only been in the past year that we’ve really started to leverage the power of internal … Continue reading

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