Author Archives: Meggan Manson

Nov. 06

Media Relations Advice: Email Interviews and Online Comments

While media relations best practices don’t change dramatically week-to-week, there are some trending tactics and questions that continue to come up across clients and prospects. Lately, it is email interviews and participation in the  “comments” section of online news articles. … Continue reading

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Aug. 12

Stopping the PR Merry-Go-Round

At Young & Associates we pride ourselves on our long term and valued client relationships. Most of our new business is from referrals and while each year brings some client turnover, we always have a solid group of multi-year agency … Continue reading

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May. 07

The Rise of Video – Benefits of Face-to-Face Time

The democratization of video has arrived at Young & Associates. While we’ve been operating in a virtual environment for nearly 10 years, it has only been in the past year that we’ve really started to leverage the power of internal … Continue reading

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Mar. 04

Clever PR: Online Petition for Springing Forward a Day Earlier

Daylight Savings Time starts this weekend. With young kids at home, my husband and I try to adjust the kids’ bedtimes a few days in advance of time changes so our bedtime and morning wakeup schedules aren’t too thrown off … Continue reading

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Nov. 24

Media Timing Among Election, Storms and Holidays

The past few weeks have been a media whirlwind – not only the 24/7 election coverage but two major storms battered the Northeast – including the media capital of New York City ­– within 10 days. October through the first … Continue reading

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Aug. 31

Looking for Validation in Media Relations

We’ve been interviewing to add a new professional to the Y&A team (hooray) and one of our go-to interview questions is how do you get around the challenge of promoting a client whose own clients won’t talk to the media. … Continue reading

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Jun. 26

Analyst Relations: What’s in it for vendors?

While some technology executives are skeptical of analyst firms because of their hefty price tags, analyst relations is a critical element of most technology vendors’ thought leadership and PR programs. Tech industry analysts ranging from Gartner to Forrester to Aberdeen … Continue reading

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May. 14

5 Tips to Maximize Media Coverage Mileage

A primary goal of any PR program is securing media coverage. Having a news outlet write about your company, quote your executives or use your client case study as an illustration of an industry best practice is an unbiased validation … Continue reading

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Feb. 16

Thought Leadership – Playing Outside Your Comfort Zone

One of the primary goals of a strong public relations program is to increase the organization’s marketplace visibility and credibility. In almost all cases, that includes thought leadership and helping establish company executives as experts on relevant subjects through media … Continue reading

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