Industry events provide an excellent forum for meeting with journalists who write about the target vertical markets you serve and building a strong rapport with valuable face-to-face meetings. Taking the time to contact journalists in advance is critical to fitting into their busy conference schedules, but well worth the time invested. B-to-B organizations that can include a client spokesperson in the on-site interview can make the conversation and potential stories really come to life.
Young & Associates recently coordinated media interviews for our microlearning platform client Axonify at ATD 2019 in DC as well as for our international education client Terra Dotta at NAFSA 2019, also in DC. Stay tuned for the resulting media coverage.