In talks with prospects about embarking on a PR program, there is always the question of when. Timing is everything. And while there is a tendency to hold until all pieces, products and announcements align, it is best to start early rather than late.
While some marketing tactics can be turned on and off, PR is an investment that requires a start-up phase to build a solid foundation.
Whether it is a product announcement, survey results or thought leadership campaign, there is ramp-up time before the go-live date.
Beginning the PR partnership as part of the go-to-market planning ensures the PR team is well versed in the company, the product and the issues and can create and execute a successful strategic plan making a difference on Day 1.