Author Archives: Jennifer MacLeid Qotb

Aug. 24

Authenticity Matters

I bought a new car this week and, as you might expect, the experience came with some interesting dealership encounters. One thing that became abundantly clear was which salespeople were interested in having a real conversation about what would motivate me … Continue reading →

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Jul. 29

Extending the Value of White Papers

White papers continue to be a strong marketing asset as they demonstrate thought leadership and serve as informative guides for customers and prospects. However, once the white paper is written, it must be properly promoted to reap the full benefit. … Continue reading →

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Jul. 09

Please and Thank You Go A Long Way

After returning from maternity leave, I was immediately presented with a clear case of poor email etiquette. Astonished at the lack of professionalism, I began thinking about communication ethics in our now 24/7 crazy work and personal lives, particularly with … Continue reading →

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Jun. 19

Take the Mic: Conference Speaking Tips

Conferences present significant opportunities for networking, client pipeline nurturing, partnership discussions, industry education and more as the in person forum drives stronger connections. Similarly, speaking at conferences has a greater impact on attendees than presenting via webinars or phone conversations. … Continue reading →

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Jun. 02

4 Tips for Identifying Media Trends

What’s trending? In Pittsburgh, today’s trends are sunshine, food trucks (we’re behind) and the Pirates’ run at hanging above .500 this season. Staying ahead of trends and being able to forecast topics that will pique journalists’ interest is crucial for … Continue reading →

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Apr. 21

Maximizing Partnership Announcements

As partnership announcements are often a dime a dozen in journalists’ eyes, it’s important to think outside the box to maximize promotion efforts and clearly convey the unique market-facing impacts. As the agency has promoted a number of partnerships for clients recently, … Continue reading →

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Mar. 26

Avoiding Social Fails

Today, engaging with customers on social media is a given for most businesses. However many are finding that if a sound strategy is not in place for responding to customer complaints/inquiries or if the various channels are used carelessly, this … Continue reading →

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Mar. 03

M&A PR: A Different Beast

Over the years, Y&A has developed and overseen public relations plans for mergers, acquisitions, combinations and other M&A scenarios on behalf of clients. Whether these transactions are large or small, the process is nonetheless complex and requires sophisticated coordination of … Continue reading →

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Jan. 28

When Image and Messaging Really Matter

As the “Deflate-Gate” saga rages on and nearly half of Americans think the Patriots are culpable of the wrongdoing, the bigger issue called into question is image and messaging. From a public relations standpoint, rather than a legal or moral … Continue reading →

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Jan. 15

Renew Media Pitching in 2015

As we jump into a new year, it’s beneficial for us to reexamine and refresh our media pitching approach. And, a recent conversation with tech journalist Kira Newman gave me a few ideas for doing just that. Keep media pitches … Continue reading →

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