Author Archives: Jennifer MacLeid Qotb

May. 18

Shaking Up Your PR Program

We’ve all been there – your PR program starts to feel like Groundhog Day with the same press releases, pitch angles and bylines year after year. And while publications may still be receptive to your news and ideas, you are likely stuck … Continue reading →

Posted by ::
Mar. 22

Journalism’s (Positive) Disruptors: Freelance Reporters

It’s become the antidote to the shrinking newsroom—throngs of freelance journalists covering stories ranging from business to industry-specific articles. This growing trend has disrupted the journalism landscape, where editors still need to cover the 24/7 news cycle with relevant, in-depth content without the … Continue reading →

Posted by ::
Feb. 23

Embargoes: Still Viable, But Do Your Research First

For many journalists, embargoed news releases represent an advance preview of critical news before an announcement hits the wire. Typically, they offer reporters additional time to process the news, gather additional research, schedule interviews and write their stories to be … Continue reading →

Posted by ::
Feb. 05

Chipotle’s PR Salsa

In just a few short days, Chipotle will close its doors for a day in hopes of quelling fears by consumers that its food isn’t safe and most importantly regain lost revenue – dropped nearly 7 percent in Q1 2016 … Continue reading →

Posted by ::
Jan. 11

Not Your Old-School New Year’s Resolutions

While there are many traditions worth following, I’ve noticed that the practice of proclaiming New Year’s resolutions often sets people up for failure. They get overly excited about something and quickly commit before thoroughly thinking through what is actually required to … Continue reading →

Posted by ::
Dec. 14

Gravity Payments’ Overnight Celebrity Doesn’t Spell Success

In a story that sounded too good to be true, Dan Price, CEO of credit card processing company Gravity Payments, announced in April that he would equalize all salaries to a minimum of $70,000 a year. He also planned to … Continue reading →

Posted by ::
Nov. 17

The Value of Vertical Industry Press

Companies often strive for media placements in premier national and industry trade publications, but what about vertical market coverage? Widening your media outreach to include key verticals can showcase specific, in-depth expertise and how your organization differentiates itself in select markets. However, … Continue reading →

Posted by ::
Oct. 21

In Honor of “Back to the Future” Day

I’ve seen countless articles and social posts marking the real date when Doc Brown and Marty McFly traveled 30 years to the future in Back to the Future II. Heck, USA Today even recreated the front page used in the film as part of a … Continue reading →

Posted by ::
Oct. 09

3 PR Tips to Close Q4 Strong

The weather is cooling down in many parts of the country, but in many cases PR activities are heating up for organizations. A strong PR push in Q4 can help companies achieve their overall 2015 corporate and marketing objectives and … Continue reading →

Posted by ::
Sep. 11

Where’s All The News?

It always amazes me when I go to an organization’s website and discover they don’t have a corporate newsroom when clearly they have retained a firm and are getting ink. From time to time, we’ve even heard a variety of … Continue reading →

Posted by ::