The weather is cooling down in many parts of the country, but in many cases PR activities are heating up for organizations. A strong PR push in Q4 can help companies achieve their overall 2015 corporate and marketing objectives and end the year on a positive note. 
Revisit the plan: We all get caught up in the day-to-day, but take time to review your overall 2015 PR plan. What goals have you been able to reach and where are the shortcomings? Whether it be increased thought leadership, strong brand awareness or another effort, ramp up activities as necessary to help you meet those objectives prior to the end of the year.
Measure impact: Examine specific PR deliverables and coordinating results to clearly demonstrate how the PR program has made an impact. This will help show the value of PR to your organization’s senior team. You can also make any needed adjustments to goals, targeted audiences, and tactics, as you get ready to prepare your 2016 plan.
Tune in to Reporter’s End of Year Needs: Q4 marks the period when reporters are working on end of year wrap-up stories and New Year trend articles. Make sure you are pushing out your subject matter experts to comment on these stories to create the most visibility for your organization as Q4 closes.