Social media has been a PR essential for a while now but many B2B companies still overlook the influence of Facebook. Why is that? Do you think your customers don’t visit Facebook? How many times did you check Facebook yesterday? My point, exactly.
Corporate Facebook posts don’t have to be different from Twitter or LinkedIn – and I’m sure you are already posting updates there. Facebook is another valuable media channel to reach your target audiences, so extend the benefits you are already receiving through social posts on other channels.
Even if the corporate posts are mixed in among the numerous back-to-school pictures, envious vacations, fun selfies and even the plated food posts, you are reaching your audience where they likely spend a lot of their media time already. So the next time there’s an award, news article or press release, go ahead, use it as an opportunity to extend your corporate social media presence. It will be good for your brand and corporate visibility, and it could even help secure a valuable new hire, partner or client.