Author Archives: Jennifer MacLeid Qotb

Mar. 07

Upstate New York Giraffe April Achieves “It Girl” Status

I was pleasantly surprised when April showed up in my Facebook feed, on my TV and in conversations with friends over the last few weeks. Who is the latest “it girl”? April is the very pregnant giraffe at Animal Adventure … Continue reading →

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Feb. 17

Does Your Corporate Identity Need a Refresher?

As most industries evolve over the year – particularly in certain sectors of technology – and customers’ needs change, revisiting your overall corporate positioning and messaging is a smart strategy. While some executives may downplay the need for this exercise, … Continue reading →

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Dec. 14

Multi-Pronged PR Strategies for 2017

As the year comes to a close, it’s helpful for marketing teams to evaluate what has worked well and what could use improvement in the new year. While some companies implement PR as a single stream strategy, a perennial lesson learned … Continue reading →

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Nov. 16

2017 PR Planning: Don’t Overlook the Here and Now

It’s hard to believe it is almost Thanksgiving, which means 2017 planning in underway. While mapping out key initiatives for the coming year is important, don’t discount the power of Q4 media relations campaigns. Following are two ideas for maximizing … Continue reading →

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Oct. 24

Why Long-Term PR Engagements Reap the Most Rewards

PR programs are not a short-term investment. In fact, programs that have the chance to evolve with creative ideas and strategies and a variety of tactics are the ones that most often flourish and succeed. While a short three- or … Continue reading →

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Sep. 08

Ready for Analyst Relations?

Industry analysts hold significant power across many markets. Big-budget enterprise buyers often take their vendor and product advice and recommendations as gospel and rely on Magic Quadrants and Wave reports to create short-lists of vendors to consider before making purchases. It’s no … Continue reading →

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Aug. 29

Ten Tips for When the News Well Runs Dry

Every organization experiences a lull in corporate news. That doesn’t mean PR efforts should go dark. In fact, these quieter periods represent an excellent time to reconnect with journalists with fresh article ideas or about upcoming stories to determine if … Continue reading →

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Aug. 11

Content Marketing Run Amuck?

Nearly every corner of the Internet today offers self-publishing platforms that give mere mortals instantaneous thought leadership status, or so they think. The opportunity to publish content and the ever-increasing consumption of content has reached a crescendo — according to … Continue reading →

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Jun. 27

PR 101 for Start-Ups

Start-ups are an interesting breed when it comes to public relations and thought leadership. On one hand, they are in growth mode and have a lot of activity – and often great progress – to share, whether executive team hires, new … Continue reading →

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Jun. 09

PR from 2004 to 2016 – Celebrating 12 Years with Y&A

This month marks my 12th year with Young & Associates. As I reflect on the last decade, it is certain the PR industry has evolved its fair share. While a lot has changed from how consumers digest content to how … Continue reading →

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