Author Archives: Jennifer MacLeid Qotb

Aug. 11

Content Marketing Run Amuck?

Nearly every corner of the Internet today offers self-publishing platforms that give mere mortals instantaneous thought leadership status, or so they think. The opportunity to publish content and the ever-increasing consumption of content has reached a crescendo — according to … Continue reading →

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Jun. 27

PR 101 for Start-Ups

Start-ups are an interesting breed when it comes to public relations and thought leadership. On one hand, they are in growth mode and have a lot of activity – and often great progress – to share, whether executive team hires, new … Continue reading →

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Jun. 09

PR from 2004 to 2016 – Celebrating 12 Years with Y&A

This month marks my 12th year with Young & Associates. As I reflect on the last decade, it is certain the PR industry has evolved its fair share. While a lot has changed from how consumers digest content to how … Continue reading →

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May. 18

Shaking Up Your PR Program

We’ve all been there – your PR program starts to feel like Groundhog Day with the same press releases, pitch angles and bylines year after year. And while publications may still be receptive to your news and ideas, you are likely stuck … Continue reading →

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Mar. 22

Journalism’s (Positive) Disruptors: Freelance Reporters

It’s become the antidote to the shrinking newsroom—throngs of freelance journalists covering stories ranging from business to industry-specific articles. This growing trend has disrupted the journalism landscape, where editors still need to cover the 24/7 news cycle with relevant, in-depth content without the … Continue reading →

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Feb. 23

Embargoes: Still Viable, But Do Your Research First

For many journalists, embargoed news releases represent an advance preview of critical news before an announcement hits the wire. Typically, they offer reporters additional time to process the news, gather additional research, schedule interviews and write their stories to be … Continue reading →

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Feb. 05

Chipotle’s PR Salsa

In just a few short days, Chipotle will close its doors for a day in hopes of quelling fears by consumers that its food isn’t safe and most importantly regain lost revenue – dropped nearly 7 percent in Q1 2016 … Continue reading →

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Jan. 11

Not Your Old-School New Year’s Resolutions

While there are many traditions worth following, I’ve noticed that the practice of proclaiming New Year’s resolutions often sets people up for failure. They get overly excited about something and quickly commit before thoroughly thinking through what is actually required to … Continue reading →

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Dec. 14

Gravity Payments’ Overnight Celebrity Doesn’t Spell Success

In a story that sounded too good to be true, Dan Price, CEO of credit card processing company Gravity Payments, announced in April that he would equalize all salaries to a minimum of $70,000 a year. He also planned to … Continue reading →

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Nov. 17

The Value of Vertical Industry Press

Companies often strive for media placements in premier national and industry trade publications, but what about vertical market coverage? Widening your media outreach to include key verticals can showcase specific, in-depth expertise and how your organization differentiates itself in select markets. However, … Continue reading →

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