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It can be challenging to keep key media engaged if your organization struggles to generate a steady pipeline of newsworthy announcements. However, there are ways to keep the momentum going. With the right mix of relevant touchpoints and topic strategies, … Continue reading →

Q1 remains a time when most organizations want to kick their PR activities into high gear, but don’t forget that solid planning helps set the tone for the course of the year. This means making time to hold in-depth, strategic … Continue reading →

So, you’ve spent the last month crafting and pitching a storyline to the “holy grail” reporter. And after several conversations, they finally agreed to a call with the CEO. However, despite your insistence that some preparation work be done, the senior exec … Continue reading →

With 2018 planning becoming an immediate priority, it’s hard not to look ahead. But don’t say goodbye to 2017 just yet —there’s still a lucrative PR  window between now and the end of the year. During this time, reporters tend to … Continue reading →

Everywhere I look over the past few weeks, there are heroes among us. Specifically, the many courageous heroes who are tirelessly advocating for those devastated by Hurricanes Harvey and Irma. During moments like this we should consider how we can … Continue reading →

As many established PR professionals adhere to proven strategies and tactics for executing successful long-term PR initiatives, how can you tell if your program includes the best approach? And how do you know that your key messages are reaching the … Continue reading →

With the Memorial Day holiday right around the corner, now is a good time to ensure your PR program is on the right course for the summer season. Although the summer might not be the best time to launch an … Continue reading →

The United Airlines incident involving a passenger being dragged off an overbooked flight has drawn a monumental amount of attention and viral social sharing this week. Undeniably disturbing to watch, videos recorded by other passengers show an Asian man being forcibly … Continue reading →

In January, we received heartbreaking news that Jean Young, founder of Young & Associates, had passed away unexpectedly. A cherished friend and mentor, we considered Jean family for her unwavering strength and love, fierce loyalty, toughness, support and a little … Continue reading →