Everywhere I look over the past few weeks, there are heroes among us. Specifically, the many courageous heroes who are tirelessly advocating for those devastated by Hurricanes Harvey and Irma. During moments like this we should consider how we can personally lend a hand and for the organizations we represent to find ways they can show support.
While the monetary contributions are impressive and very important, companies are also donating goods, their employees’ time and offices to help those impacted by Hurricane Harvey. Bass Pro Shops supplied 100 boats for government agencies and rescue organizations and Home Depot’s Team Depot volunteers have helped with the cleanup effort and delivered supplies that customers have donated. In Houston, a local furniture store, Gallery Furniture Stores even opened up store locations for 300 evacuees to take shelter.
As the victims of the recent hurricanes begin long-term rebuilding efforts, it is important to reexamine corporate giving efforts, company match donations and employee volunteer hours. Organizations should do all of these things, not because it is “good PR,” but because it is the right thing to do.