Author Archives: Jennifer MacLeid Qotb

Apr. 15

4 Keys to Successful Award Programs

Awards programs offer growing and established companies additional credibility among employees, clients, prospects and thought leaders. No matter your size or industry, there is likely an award your company is eligible to submit for. But not all awards programs are the same. … Continue reading →

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Jan. 17

Hard Hitting Thought Leadership

While some marketing programs put “thought leadership” into a catch-all category including thinly-veiled marketing articles, effective thought leadership programs go beyond self-serving topics or “how-to” articles and instead highlight new trends and strategic guidance on addressing buyers’ critical pain points. … Continue reading →

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Dec. 14

Winning PR Strategies for New Year Planning

December is often a quieter period publicly (with the exception of those in the retail space), as marketing/PR and product development teams are dizzily working toward an early Q1 product launch or another major company-wide initiative to make some noise … Continue reading →

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Nov. 30

In-House PR versus a PR Agency?

When marketing budgets are tight, teams may question whether to retain an external PR agency versus handling PR in-house. However, in a 24/7 media environment, fast-growing organizations often need the backing of an external agency to effectively meet the demands … Continue reading →

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Sep. 06

Back to School, Back to Messaging

We’re in the midst of back to school season, with families rushing to finish buying new supplies and hoping their kids are ready to re-focus on the school year ahead. For the business world, it’s a helpful reminder that corporate … Continue reading →

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Jul. 30

Elevating Female PR Pros to Senior Leaders

According to networking group GWPR (Global Women in PR), although women represent two-thirds of the global PR industry, 78 percent of CEOs in the top 30 global PR organizations are men. They also account for 62 percent of the PR … Continue reading →

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Jun. 13

Taking a Risk: Hippo Mania

Prior to 2017, the Cincinnati Zoo and Botanical Gardens had a rough few years. With the shooting of adult male gorilla Harambe and questions surrounding the death of a baby giraffe, the zoo had endured significant negative publicity. So it … Continue reading →

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Apr. 06

The Denver Post Has Moment of Redemption After Stadium Photo Gaffe

It started off as an embarrassing situation for The Denver Post. The only major daily newspaper serving the Denver metro area published a Colorado Rockies 25th anniversary Opening Day story with a very large photo of Citizens Bank Park in … Continue reading →

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Feb. 28

When There’s A Lull: Getting Media Traction During Slow News Times

It can be challenging to keep key media engaged if your organization struggles to generate a steady pipeline of newsworthy announcements. However, there are ways to keep the momentum going. With the right mix of relevant touchpoints and topic strategies, … Continue reading →

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Jan. 23

Kicking off the New Year

Q1 remains a time when most organizations want to kick their PR activities into high gear, but don’t forget that solid planning helps set the tone for the course of the year. This means making time to hold in-depth, strategic … Continue reading →

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