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It’s been an incredibly busy past few months as we onboarded three new clients and managed the launch of several major client initiatives. In the not so subtle background loomed everything and anything related to COVID-19.  Bored kids lurk just around the corner, Zoom calls … Continue reading →

With today’s news cycle changing – often dramatically – by the hour, organizations are trying their best to keep up by developing meaningful content that can be published before it gets stale. While it was common to promote both evergreen … Continue reading →

The past few months have thrown companies many a curveball as the effects of COVID-19 reverberate with operational, economic and psychological impacts. While seemingly chaotic at first, the next phase required putting a new order into sustainably maintaining business operations. … Continue reading →

With the realization that work and life will be very different for the foreseeable future during the COVID-19 outbreak, most B2B companies are tackling challenges on how to effectively communicate both internally and externally.  The marketing and communications team, which is … Continue reading →

Editorial calendars help lay out a given publication’s planned editorial topics and are a great opportunity to sync up with editors and reporters on aligned topics that our clients can address with news, trends and other points of view. Some … Continue reading →

Today’s marketers and communications professionals have been told countless times that they need to create a personally-connected narrative that bridges the company with its buyers. Coined “brand storytelling” in the early 2010s, the phrase and resulting approach has taken on … Continue reading →

Building a Customer Advocacy Program The push and pull of when, where and how to tap into the power of customers for marketing and sales purposes is always a balancing act. Customers who are happy to sing your praises are … Continue reading →

The WeWork corporate debacle has become a cautionary tale for the ages. Following a successful build-up in marketplace prominence, cache and value since its 2010 launch, global shared office space company WeWork’s reputation came tumbling down after a botched attempt to take … Continue reading →

Thought leadership is one of the oldest – and most effective – practices in the books for PR and marketing programs but in recent years it seems to be wrapped in with the latest content marketing fad. “We need more … Continue reading →