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With today’s news cycle changing – often dramatically – by the hour, organizations are trying their best to keep up by developing meaningful content that can be published before it gets stale. While it was common to promote both evergreen … Continue reading →

The past few months have thrown companies many a curveball as the effects of COVID-19 reverberate with operational, economic and psychological impacts. While seemingly chaotic at first, the next phase required putting a new order into sustainably maintaining business operations. … Continue reading →

With the realization that work and life will be very different for the foreseeable future during the COVID-19 outbreak, most B2B companies are tackling challenges on how to effectively communicate both internally and externally.  The marketing and communications team, which is … Continue reading →

Editorial calendars help lay out a given publication’s planned editorial topics and are a great opportunity to sync up with editors and reporters on aligned topics that our clients can address with news, trends and other points of view. Some … Continue reading →

Today’s marketers and communications professionals have been told countless times that they need to create a personally-connected narrative that bridges the company with its buyers. Coined “brand storytelling” in the early 2010s, the phrase and resulting approach has taken on … Continue reading →

Building a Customer Advocacy Program The push and pull of when, where and how to tap into the power of customers for marketing and sales purposes is always a balancing act. Customers who are happy to sing your praises are … Continue reading →

The WeWork corporate debacle has become a cautionary tale for the ages. Following a successful build-up in marketplace prominence, cache and value since its 2010 launch, global shared office space company WeWork’s reputation came tumbling down after a botched attempt to take … Continue reading →

Thought leadership is one of the oldest – and most effective – practices in the books for PR and marketing programs but in recent years it seems to be wrapped in with the latest content marketing fad. “We need more … Continue reading →

Investment funding announcements can be a powerful and proactive way to demonstrate company momentum through media relations. Rather than waiting for a filing to hit regulatory websites, companies can get ahead of the news by optimally framing funding messages through … Continue reading →