Author Archives: Jennifer MacLeid Qotb

Apr. 27

Lessons Learned from @PRSarahEvans: Think Outside the Box to Succeed in Social Media

PRSA Colorado hosted an event last week with social media guru Sarah Evans, and I left feeling really refreshed on social media. It wasn’t one specific piece of the shared content that had me jazzed (and there were lots of … Continue reading →

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Apr. 19

The Age Old PR Question: Is All Publicity Good Publicity?

Yes, if you can believe it, I am still asked this question and rather frequently (admittedly, it’s sometimes from family members who aren’t sure what I do, but that’s a different blog post altogether). The short answer is no, all … Continue reading →

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Apr. 08

Apple’s iPad PR – A Bump in the Road

Apple’s public relations efforts around this week’s iPad launch seemed to go smoothly with stories in all major national news outlets and hype on social media sites and blogs. That was until a Wi-Fi issue was reported by users and … Continue reading →

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Mar. 29

Do In-Person Meetings Give a Stronger Positive Vibe?

I met a fellow technology PR professional at a local Public Relations Society of America (PRSA) event here in Denver a few weeks ago, and after swapping backgrounds and stories, she setup a networking meeting for me with one of … Continue reading →

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Mar. 10

The Virtues of Virtual Vary

Early 1990’s, it was a big snowstorm. In my cul de sac, a dozen townhouses were isolated. No business was conducted. Even those with computers at home were hampered by broadband and Internet limitations. So we had a three-day party. … Continue reading →

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Mar. 02

In Times of Crisis, Tell the Truth

Crisis communications has had its hands full over the last few weeks.  From the terrible tragedy at SeaWorld to continuing product issues at Toyota to the Tiger Woods’ scandal, crisis communications 101 has been in high demand. When all is … Continue reading →

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Feb. 24

“Don’t Pee on Me and Tell Me It’s Raining”

In an effort to tighten the proverbial Y&A belt, we decided to forego conference attendance in favor of webinars, etc in 2009. This year, as things are on the upswing, I have been fortunate to get out of my lair … Continue reading →

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Feb. 16

Ways to a Reporter’s (or Blogger’s) Heart

With Valentine’s Day fresh on the brain, I was thinking about how many of the same tenets for personal friendships or romantic relationships also apply to professional relationships with reporters or bloggers. The dance of communication (or miscommunication at times) … Continue reading →

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Feb. 11

Product Placement, Anyone?

Personal email blasts. They remind me of chain letters, except the four or five old friends who have me on their lists don’t always require me to pass on or be cursed with “five years of bad luck.” Like personal … Continue reading →

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Feb. 09

Let Facebook Show the Personality of Your Organization

On a recent client call, I was asked why an organization needs a Facebook page and what the benefits are.  For me, the answer lies in the numbers.  It is hard to believe, but Facebook says they have 350 million … Continue reading →

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