Author Archives: Jennifer MacLeid Qotb

Feb. 16

Ways to a Reporter’s (or Blogger’s) Heart

With Valentine’s Day fresh on the brain, I was thinking about how many of the same tenets for personal friendships or romantic relationships also apply to professional relationships with reporters or bloggers. The dance of communication (or miscommunication at times) … Continue reading →

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Feb. 11

Product Placement, Anyone?

Personal email blasts. They remind me of chain letters, except the four or five old friends who have me on their lists don’t always require me to pass on or be cursed with “five years of bad luck.” Like personal … Continue reading →

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Feb. 09

Let Facebook Show the Personality of Your Organization

On a recent client call, I was asked why an organization needs a Facebook page and what the benefits are.  For me, the answer lies in the numbers.  It is hard to believe, but Facebook says they have 350 million … Continue reading →

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Feb. 05

The Balancing Act of Traditional + Social Media

When social media first came on the scene, some mused whether it would overtake traditional media as the primary news venue. While some of us would declare ourselves social media “addicts”, it has certainly not replaced traditional media. Both sides … Continue reading →

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Feb. 03

Extra, Extra…Read All About It

Although as Meggan put it in her last post – we are fashionably late to the blog party – we have been hard at work for the past three years developing and distributing an opinionated bi-monthly newsletter, peppered with some … Continue reading →

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