Author Archives: Jennifer MacLeid Qotb

Sep. 15

Why is Ghostblogging So Frightening?

OK, so it’s getting closer to Halloween – at least in my house – so apologies in advance for the title. Ghostblogging – a blog that is authored on behalf of a company or another person – has become a … Continue reading →

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Aug. 12

How Much Corporate Social Media is Too Much?

There is still a great deal of dissension regarding social media and its value for the business community—with some ready to give their right arm in its defense and others caring less if their tweets dwindle off or their corporate … Continue reading →

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Aug. 06

Kids Get a Clean Slate Each Fall; Businesses Deserve One Too

As back-to-school season is upon us, businesses can learn from this annual rite of passage for students and apply it to their public relations programs. That means taking a look at what is and isn’t working. Here are a few questions … Continue reading →

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Jul. 21

The Age of Indecision

Six days before leaving for vacation with my family (husband and 5-year-old daughter), I was paralyzed with anxiety — no, not about work or going to another country. I couldn’t make a decision about our lodging. This year, in lieu … Continue reading →

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Jul. 07

Cutting Through the Clutter Key to Product Launch Success

New products—they are constantly flowing to meet today’s “yesterday’s widget is old” mentality. What’s different in the new iPhone? Is the new version of Hootsuite better? Which of the latest CRM solutions is right for my company? Reporters often wonder … Continue reading →

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Jul. 02

New PR Grads: Use Social Networks for Job Hunting

For this year’s PR grads, how can you find the job of your dreams? Look to social networks – these sites are no longer just a way to communicate with friends. Facebook. Don’t post anything on Facebook that you wouldn’t want … Continue reading →

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Jun. 24

The Spark Newsletter: New Clients; Advice on When to Engage PR

In case you haven’t seen it, the latest edition of our newsletter–The Spark–is out!  The issue celebrates new client Shooger and the renewal of PeriscopeIQ, as well as announces the purchase of Young & Associates by long-term employees Jennifer MacLeid … Continue reading →

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May. 20

Totally LOST Without PR

As the end of LOST is drawing near, I realized that the hit TV series, a favorite among some of the Y&A team, relates to PR in several ways. LOST’s themes – redemption, destiny and survival – tie directly to … Continue reading →

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May. 14

Dreams Come True: It Just Takes a Lot of Work

I was rather cocky when I started Young & Associates in 1982. I found a niche not being filled by focusing on technology.”You don’t know anything about technology,” they said. Friends warnings that  “no females own public relations firms” seemed … Continue reading →

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May. 04

Media Interviews: Off the Record Doesn’t Exist

Do you have an upcoming media interview and don’t feel prepared?  Don’t worry, it happens to the best of us. However, following a few rules before an interview will help ease nerves and ensure you are ready to speak to … Continue reading →

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