The Spark Newsletter: New Clients; Advice on When to Engage PR

In case you haven’t seen it, the latest edition of our newsletter–The Spark–is out! ┬áThe issue celebrates new client Shooger and the renewal of PeriscopeIQ, as well as announces the purchase of Young & Associates by long-term employees Jennifer MacLeid Qotb and Meggan Manson. It also offers signs that a start-up is ready for a PR partner, and Meggan Manson pens a My Two Cents column on preparing corporate leaders to deliver sound and confident speaking engagements and interviews without landing in the hot seat like Mark Zuckerberg at All Things D8. There’s also a PR Pulse on how to work around customers’ tight-lipped media policies to showcase their satisfaction with your company’s product or services. Read the full edition here.

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