New PR Grads: Use Social Networks for Job Hunting

For this year’s PR grads, how can you find the job of your dreams? Look to social networks – these sites are no longer just a way to communicate with friends.

Facebook. Don’t post anything on Facebook that you wouldn’t want a potential employer to read.  Also, delete photos in question – you know the ones.  Beyond your profiles, use Facebook to connect with interesting organizations by “liking” their corporate or careers page.  You can learn a lot about a company’s personality and philosophy – great for finding out if you want to work for them and also help prep you for interviews.

Twitter. Keep an ongoing Twitter keyword search of “public relations” on HootSuite or TweetDeck so that you can peruse career opportunities.  Many recruiters are using Twitter to attract job seekers.

Help a PR Pro Out. Follow and engage with Help a PR Pro Out (#happo), the group started by Valerie Simon (@valeriesimon) and Arik Hanson (@arikhanson) to help job-seeking PR professionals connect with organizations through social media.

LinkedIn. Build your network of LinkedIn connections and let them know you are looking for a job.  Don’t be afraid to reach out, even if your connection is not involved in the PR industry, they might know someone who knows someone who knows someone.  You get the point.  Also, don’t forget to create a polished and easy-to-read LinkedIn profile.  It is an extension of your resume.

There are so many ways to engage with potential employers through social media. The list could go on and on.  What has worked for you?


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