Author Archives: Jennifer MacLeid Qotb

Mar. 02

The Rise of Online-Only News: Journalists Taking Notice

Brian Morrissey, former digital editor for Adweek, recently joined DIGIDAY, a new digital marketing-focused online outlet, surprising many who follow the advertising media industry.  He shared his reason for the move with PRNewser citing that Adweek’s production often slowed initiatives due … Continue reading →

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Feb. 09

The Daily – Changing the Face of Journalism?

By now, you’ve probably read some type of review for The Daily, unless you just fell off a turnip truck. (For those who have, it’s The News Corporation’s (Rupert Murdoch) tablet-only newszine). Undoubtedly an incredible PR success for the iPad with an … Continue reading →

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Feb. 04

“When does work end and personal begin?” Social Media Employee Guidelines Tell All

Whether it is airing professional grievances or corporate secrets, personal social media use can be both a public relations and a security issue for companies. Yet, a Deloitte LLP Ethics & Workplace Survey found only 17 percent of companies with … Continue reading →

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Jan. 24

Twitter-Phobia?

Perceptions about social media participation are relative. In some circles it’s an automatic and daily communication medium, while others still wince at the mention. I’ll come clean and admit to being a regular social media participant, having seen the benefits … Continue reading →

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Jan. 11

Snow, Ice, Local TV and Social Media

It may have taken a few years to get the hang of social media but local television stations now know the power of Facebook, Twitter, Skype and other interactive tools to bring its constituency to the screen. We knew conditions … Continue reading →

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Jan. 10

Quora: A Twitter-Wikipedia Mash-up

The recent buzz from the technology community around Quora, an online Q&A service created by former Facebook employees, is causing many top brands and their PR agencies to ask what is Quora and should it be incorporated into PR strategy? … Continue reading →

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Dec. 03

The Power of Oprah’s Favorite Things

Oprah. Her name alone conjures up images of media dominance, star power and worldwide generosity in the form of big-ticket audience giveaways and large charity donations. The show is on during my workday so I rarely catch it, but when … Continue reading →

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Nov. 17

Best iPad Apps for PR Pros

After some not so subtle hinting, I finally received an iPad last week as an anniversary gift from my husband.  While the personal features are great, I started exploring how I can use the device as a PR tool since … Continue reading →

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Nov. 11

PR on the High Seas

After spending a long weekend with the entire family sans electricity or modern comforts in the Tennessee mountains, my thoughts turn to those on the disabled Carnival Splendor cruise line just pulling into the port of San Diego today after … Continue reading →

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Oct. 06

Freelance Journalists are Still Journalists Playing By Different Rules

With today’s newsrooms keeping only a fraction of their former staffs on payroll while still gunning for high-quality, up-to-the-minute coverage, it was inevitable that media outlets would rely on freelance journalists’ support to make it all happen. Not only are … Continue reading →

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