The Matchbox Blog offers readers a conversational look at Young & Associates’ PR and marketing insights, best practices and style.
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Author Archives: Jennifer MacLeid Qotb
Jun. 29
You Like Me, You Really Like Me
In the words of the amazing Sally Field, “You like me, you really like me.” Our obsession with approvals or “likes” hasn’t changed much since the actress’ famous Academy Award acceptance speech. Today we most closely associate a “like” with Facebook, … Continue reading
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Jun. 13
Gone Fishin’
Like many other families with school-age children, summertime is our vacation time. In the media and PR world, summertime is known as a downtime when major efforts slow and preparations begin for Fall initiatives. Over the years, clients have resisted … Continue reading
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May. 23
Social Media Metrics – How Far Have We Come?
Unless you’ve been living under a rock, it’s impossible to ignore the omnipresence of social media in our daily lives – both personal and business – as well as its impact on society’s perceptions and decisions. Businesses still fall across … Continue reading
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May. 11
Social Media Policies: College Bars Student from Graduation Ceremony for Facebook Entry
When a tornado hit St. Augustine’s College in Raleigh, N.C. last month, Roman Caple, a senior close to graduation was among many students concerned about returning to a campus without power and with fallen trees. Roman, the first among his … Continue reading
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Apr. 28
Make A Splash At Industry Events
Conferences can be a great forum for creating buzz for your company, while you meet with reporters, potential partners and prospect customers. However, at events, big and small, it can be easy to get lost in the shuffle if you … Continue reading
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Apr. 05
Blurring the Lines between Personal and Professional Actions
As a senior level executive of any size organization, shouldn’t the executive have a right to a private life where he or she chooses to behave the way they want? Sure. But rest assured, there are consequences in the age … Continue reading
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Mar. 17
Define Who You Are Before Anything Else
“It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.” This quote, pulled from a Harvard Business Review article on building a company’s … Continue reading
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Mar. 02
The Rise of Online-Only News: Journalists Taking Notice
Brian Morrissey, former digital editor for Adweek, recently joined DIGIDAY, a new digital marketing-focused online outlet, surprising many who follow the advertising media industry.  He shared his reason for the move with PRNewser citing that Adweek’s production often slowed initiatives due … Continue reading
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Feb. 09
The Daily – Changing the Face of Journalism?
By now, you’ve probably read some type of review for The Daily, unless you just fell off a turnip truck. (For those who have, it’s The News Corporation’s (Rupert Murdoch) tablet-only newszine). Undoubtedly an incredible PR success for the iPad with an … Continue reading
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Feb. 04
“When does work end and personal begin?” Social Media Employee Guidelines Tell All
Whether it is airing professional grievances or corporate secrets, personal social media use can be both a public relations and a security issue for companies. Yet, a Deloitte LLP Ethics & Workplace Survey found only 17 percent of companies with … Continue reading
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