Author Archives: Jennifer MacLeid Qotb

Jul. 28

Google+ – Just a Fad or the Next Wave in Social Media

Like many involved and/or participating in the world of social media, I have closely followed the Google+ field test since its launch just about a month ago now. I’ve read lots of articles debating its effectiveness or sustainability against social … Continue reading →

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Jul. 08

Power of Media Shown in Casey Anthony Trial Coverage

I’ve followed the Casey Anthony case from the beginning and have always had a pit in my stomach regarding the tragic and suspicious death of such a bright-eyed little girl. But I had no idea it would have such an … Continue reading →

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Jun. 29

You Like Me, You Really Like Me

In the words of the amazing Sally Field, “You like me, you really like me.”  Our obsession with approvals or “likes” hasn’t changed much since the actress’ famous Academy Award acceptance speech. Today we most closely associate a “like” with Facebook, … Continue reading →

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Jun. 13

Gone Fishin’

Like many other families with school-age children, summertime is our vacation time. In the media and PR world, summertime is known as a downtime when major efforts slow and preparations begin for Fall initiatives. Over the years, clients have resisted … Continue reading →

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May. 23

Social Media Metrics – How Far Have We Come?

Unless you’ve been living under a rock, it’s impossible to ignore the omnipresence of social media in our daily lives – both personal and business – as well as its impact on society’s perceptions and decisions. Businesses still fall across … Continue reading →

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May. 11

Social Media Policies: College Bars Student from Graduation Ceremony for Facebook Entry

When a tornado hit St. Augustine’s College in Raleigh, N.C. last month, Roman Caple, a senior close to graduation was among many students concerned about returning to a campus without power and with fallen trees. Roman, the first among his … Continue reading →

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Apr. 28

Make A Splash At Industry Events

Conferences can be a great forum for creating buzz for your company, while you meet with reporters, potential partners and prospect customers.  However, at events, big and small, it can be easy to get lost in the shuffle if you … Continue reading →

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Apr. 05

Blurring the Lines between Personal and Professional Actions

As a senior level executive of any size organization, shouldn’t the executive have a right to a private life where he or she chooses to behave the way they want? Sure. But rest assured, there are consequences in the age … Continue reading →

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Mar. 17

Define Who You Are Before Anything Else

“It is more important to know who you are than where you are going, for where you are going will change as the world around you changes.” This quote, pulled from a Harvard Business Review article on building a company’s … Continue reading →

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Mar. 02

The Rise of Online-Only News: Journalists Taking Notice

Brian Morrissey, former digital editor for Adweek, recently joined DIGIDAY, a new digital marketing-focused online outlet, surprising many who follow the advertising media industry.  He shared his reason for the move with PRNewser citing that Adweek’s production often slowed initiatives due … Continue reading →

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