Author Archives: Young & Associates

Jun. 21

Going the Extra Mile in Media Monitoring

Helping secure media coverage isn’t a PR pros only job in the media relations journey. Knowing what the media is reporting on requires more than simply keeping an eye on byline articles and stories published. Here are several best practices … Continue reading →

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May. 12

PR During Unprecedented Times: 3 Tips for Media Outreach

As PR pros continue to work closely with clients during a time of consistent change and an era of historical events, they face new challenges that come with garnering media coverage in the new reality of life in 2022.  Below … Continue reading →

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Mar. 21

Timing Is Everything: The Dos and Don’ts of Launching Client Campaigns During A Tragedy

When preparing to make a client announcement, it’s critical to stay up-to-date on major news headlines leading up to and the day of to ensure it is tastefully done and positioned for optimal positive impact. Suppose your client’s press release … Continue reading →

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Feb. 21

Steps to An Eye-Catching B2B Social Media Strategy

Maintaining a consistent B2B social media presence is critical as it demonstrates the company’s engagement with their stakeholders and involvement in the latest developments in their industry. Social media is also a valuable tool to further promote media coverage and … Continue reading →

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Aug. 26

Top 3 Things I’ve Learned About PR As An Intern

As the summer winds down, I have been reflecting on the rewarding experiences gained working at my first internship in Public Relations at Young & Associates. PR is intriguing because it is an intersection of many of my areas of … Continue reading →

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