As PR pros continue to work closely with clients during a time of consistent change and an era of historical events, they face new challenges that come with garnering media coverage in the new reality of life in 2022.
Below are three tips for navigating the industry’s “new normal” while ensuring clients’ stories are told tastefully and efficiently:
Stand Out from the Content Clutter – Media are bombarded with companies offering thought leadership topics and expert opinions. That means your clients’ competition for coverage is heightened, so it is critical to find a unique hook to push through the information overload.
Online or Bust – The pandemic prompted every industry to undergo a digital transformation overnight and it stuck. While the move to virtual life hasn’t been easy, it is our reality, and working alongside clients to turn virtual challenges into opportunities is the best way to move forward.
Relevance is Key – It is essential to stay updated on daily news and the economic impacts. A worst-case scenario would be pitching a media outlet with content that is now irrelevant or no longer fits the topic’s narrative. Review editorial calendars, develop client case studies and ensure your client’s narrative is appropriate and valuable.