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2022 was a pivotal year for communications pros as the industry faced ongoing challenges for engaging with media and clients in a hybrid world. Going into 2023, new challenges and opportunities will undoubtedly exist. As the business landscape evolves, here … Continue reading →

In late October, the entire Y&A team had a chance to meet-up in Denver to attend the annual EDUCAUSE conference, the largest community gathering of IT technology, academic, industry and campus leaders advancing higher education through technology. At the conference, … Continue reading →

We are thrilled to announce Y&A was recently recognized by the prestigious Marcom Awards for excellence in marketing and communications for client campaigns and placements. Achieving a platinum and gold award as well as an honorable mention, we were up … Continue reading →

As more American companies embrace dedicated Diversity, Equity and Inclusion (DEI) initiatives, they’re baking it into everything they do. From efforts by fast-food chains to increase diverse franchisee ownership of U.S. restaurants through low-interest loans, to a freight transporter in … Continue reading →

Helping secure media coverage isn’t a PR pros only job in the media relations journey. Knowing what the media is reporting on requires more than simply keeping an eye on byline articles and stories published. Here are several best practices … Continue reading →

As PR pros continue to work closely with clients during a time of consistent change and an era of historical events, they face new challenges that come with garnering media coverage in the new reality of life in 2022.  Below … Continue reading →

When preparing to make a client announcement, it’s critical to stay up-to-date on major news headlines leading up to and the day of to ensure it is tastefully done and positioned for optimal positive impact. Suppose your client’s press release … Continue reading →

Maintaining a consistent B2B social media presence is critical as it demonstrates the company’s engagement with their stakeholders and involvement in the latest developments in their industry. Social media is also a valuable tool to further promote media coverage and … Continue reading →