Author Archives: Young & Associates

Sep. 17

Y&A Spark: Adapting Digital Marketing for AI; Data in PR; The Perils of PR Stops and Starts

The September 2025 issue of the Y&A Spark newsletter is here. Check it out for exciting award wins and insights on why data is essential to smart PR and adapting digital marketing for AI. Plus, Jennifer MacLeid Qotb offers a … Continue reading →

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Aug. 28

Cut the Content Clutter for PR Clarity

In public relations, clarity is not optional — it is foundational. Journalists face relentless deadlines, reviewing dozens of pitches, press releases and Q&As each day. They do not have time to decode jargon or search for a story buried under … Continue reading →

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Jul. 30

PR is Crucial in the Era of Generative AI

Generative AI is rapidly transforming how people search for and find information. Whether asking questions directly through ChatGPT, Claude or Grok, or finding AI-generated summaries at the top of Google and Bing search results—users are increasingly bypassing traditional search engines … Continue reading →

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Jul. 09

How to Make the Most of PR Coverage

Your latest announcement or client success story received stellar media coverage – now what? After taking a moment to celebrate, make sure you are maximizing the reach so it’s not just a one-hit wonder. Here’s how: Social Media AmplificationDon’t just … Continue reading →

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Jun. 18

My (Our) Two Cents

Recognizing 15 years of Young & Associates ownership calls for a nod to our mentor. Jean Young started Young & Associates in 1982, when women-owned agencies were uncommon and tech-focused agencies were rare. She hired us fresh out of college … Continue reading →

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Jun. 12

Y&A Spark: Importance of Pre-Pitching, Making the Most of PR Coverage & Celebrating 15 Years

The latest Y&A Spark newsletter is out! In it, we share why we pre-pitch announcements, how to make the most out of PR coverage and our latest Hermes Creative Awards wins. Principals Meggan Manson and Jennifer MacLeid Qotb share a … Continue reading →

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May. 22

Trade Publications Deserve More Hype

We get it – TechCrunch and The Wall Street Journal are THE goals. But PR programs don’t start there. Most company news benefits from a more specific audience. Enter trade publications – they help reach the intended buyers directly by … Continue reading →

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Apr. 18

The Evolving PR-Journalist Relationship: Meeting Reporters on Their Terms

The PR-journalist relationship is constantly evolving and staying ahead means tapping new channels and pitching styles. PR teams are on the front lines, bridging the gap between corporate marketing teams and the press, ensuring that the right stories reach the … Continue reading →

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Mar. 21

Y&A Spark: Welcoming New Clients! The Evolving PR-Journalist Relationship; Authority vs. Arrogance in Thought Leadership

Our latest The Spark newsletter shares the importance of newsworthy press releases, the evolving relationship between PR pros and journalists and principal Jennifer MacLeid Qotb’s “My Two Cents” explains the fine line between arrogance vs. authority in thought leadership. We … Continue reading →

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Feb. 20

Using National Observances for Media Boost

National observances like Data Privacy Day, International Education Week and Mental Health Awareness Month are great opportunities for B2B tech companies to boost visibility and showcase relevant thought leadership. Aligning media efforts with these events helps position your company as … Continue reading →

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