Your latest announcement or client success story received stellar media coverage – now what? After taking a moment to celebrate, make sure you are maximizing the reach so it’s not just a one-hit wonder. Here’s how:
Social Media Amplification
Don’t just post the article; ensure quoted or featured executives share it too. Most outlets promote their stories on social, so resharing helps boost reach and builds goodwill with the publication.
Newsletter and Website Inclusion
Featuring earned media in your newsletters and on the website reinforces credibility and extends the article’s shelf life with new audiences.
Blogs and Long-Form Content
Media coverage can spark blog ideas, shape long-form content and help your broader marketing and messaging efforts. Use it as a springboard for deeper storytelling.