Author Archives: Young & Associates

Feb. 20

Using National Observances for Media Boost

National observances like Data Privacy Day, International Education Week and Mental Health Awareness Month are great opportunities for B2B tech companies to boost visibility and showcase relevant thought leadership. Aligning media efforts with these events helps position your company as … Continue reading →

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Jan. 24

Y&A Spark: Happy New Year! 2025 Predictions; You Need PR Sooner Than You Think

In our first edition of The Spark newsletter for 2025, we shared our thoughts on participating in new year prediction articles and our thoughts on what’s to come for PR this year. Don’t miss Principal Meggan Manson’s “My Two Cents” … Continue reading →

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Dec. 12

Investing in Intro Briefings with Reporters

Whether you’re just starting out with a proactive PR program or trying to connect with a new reporter, scheduling intro or briefing meetings with target publications is valuable. While the ultimate goal is to secure media coverage, intro briefing meetings … Continue reading →

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Nov. 12

The Importance of Evaluating Industry Awards

Winning industry awards is an excellent way to bolster company credibility, but knowing which awards to spend the time and money submitting applications for is just as important. When evaluating opportunities, review your company goals and whether the awards you’re … Continue reading →

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Oct. 31

EDUCAUSE 2024

Last week, the Y&A team met in San Antonio for the annual EDUCAUSE conference. We had an amazing time meeting the Pathify team in person, further immersing ourselves in the technology and coordinating meetings with the attending press. We also … Continue reading →

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Oct. 17

Y&A Spark: New Client Pathify; The Dangers of Overhyping & The Importance of Intro Briefings

In the latest edition of our newsletter, The Spark, we welcomed our newest client, Pathify, and shared insights on evaluating award opportunities and the importance of intro briefings with reporters. Check out Principal Jennifer MacLeid Qotb’s “My Two Cents” for … Continue reading →

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Sep. 25

To Press Release or Not to Press Release

Press releases are a valuable tool for announcing important company news and provide credibility when trying to generate media interest. However, not all company announcements warrant a press release. Here are three alternatives to consider: A blog may be better  … Continue reading →

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Aug. 20

Content Plans for the Dog Days of Summer

As summer is often a slower time of the year, it’s a perfect opportunity to revisit evergreen topics or other media initiatives that take a backburner to breaking news. Social MediaResharing key company coverage on social media can be a … Continue reading →

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Jul. 17

Y&A Spark: Award Wins, Sponsored Media and All-Star PR

Our latest edition of The Spark Newsletter showcased our Hermes Creative and Bulldog PR award wins, when and how to implement paid content opportunities and content plans for slower times of year. Principal Meggan Manson’s “My Two Cents” combines her … Continue reading →

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Jun. 26

The Why and How of Competitive Media Monitoring

Monitoring industry and competitor media coverage is an essential part of any corporate marketing and PR program to help inform positioning and media relations strategy and to gain key insights into hot, must-hit and even overdone topics. There are a … Continue reading →

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