Press releases are a valuable tool for announcing important company news and provide credibility when trying to generate media interest. However, not all company announcements warrant a press release. Here are three alternatives to consider:
A blog may be better
Is your announcement newsworthy? If the news is really a story you want to tell or is tied to an industry point of view, use the topic in a blog or thought leadership article. Blogs are also a great place to include quick product, client and award updates.
Consider a momentum release
Regular press releases on small award or client wins can clog up the PR pipeline. If you have several announcements in a short amount of time, combine them into one momentum-focused release.
Hold for third-party support
Including a client or partner quote to help corroborate your news adds more value to a potential news story. Consider holding the press release until you can include key supporting content.