Whether you’re just starting out with a proactive PR program or trying to connect with a new reporter, scheduling intro or briefing meetings with target publications is valuable. While the ultimate goal is to secure media coverage, intro briefing meetings are about playing the long game to create lasting reporter relationships.
Establish a Rapport
Taking the time to connect with reporters separately from sharing news helps them put a face to the names. And, they are always looking for those who can provide intelligent well-thought-out viewpoints on a variety of topics.
Preview Upcoming News
Intro meetings are a great opportunity to share what’s coming next for the company or what’s in the new product pipeline. A preview or heads-up can be helpful to generating interest in future news.
Learn Their Key Topics
Knowing a reporter’s interests and specific industry focus is instrumental to pitching relevant stories and framing them in a unique way. While connecting, it is useful to ask questions about their focus and understand the specifics of the content they want to receive.