Author Archives: Young & Associates

Apr. 25

Y&A Spark: New Client; Rapid Response and Dangers of AI for Creatives

In the most recent edition of The Spark Newsletter, we welcomed our newest client and shared insights on rapid response PR and how to use social media as a tool for thought leadership. Principal Jennifer MacLeid Qotb’s “My Two Cents” … Continue reading →

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Feb. 23

Cultivating B2B Influencers

While traditional media relations remains vital to a company’s public relations campaigns, the impact of B2B influencers is growing quickly. Word of mouth influences over 90% of B2B transactions, so it’s crucial to leverage influencers including advocates such as business … Continue reading →

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Jan. 30

Maximizing Content Marketing through PR

Despite the rise and influence of content marketing among B2B marketing programs, there still is often a separation between content and PR programs. Although the tactics and tools are often different, content marketing and PR collaborations can maximize brand visibility, … Continue reading →

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Jan. 08

Y&A Spark: 2023 Reflections; Trend Predictions; Maximizing Content Marketing

Cheers to the New Year! In our most recent edition of The Spark Newsletter, we announced two new clients and shared tips for New Year’s predictions and how to maximize content marketing. Make sure you also check out Principal Meggan … Continue reading →

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Jun. 27

Taking Advantage of Midsummer PR Planning

While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning. … Continue reading →

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Jan. 18

Four PR Trends to Implement in 2023

2022 was a pivotal year for communications pros as the industry faced ongoing challenges for engaging with media and clients in a hybrid world. Going into 2023, new challenges and opportunities will undoubtedly exist. As the business landscape evolves, here … Continue reading →

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Nov. 11

Looking Ahead in EdTech: EDUCAUSE 2022 Wrap Up

In late October, the entire Y&A team had a chance to meet-up in Denver to attend the annual EDUCAUSE conference, the largest community gathering of IT technology, academic, industry and campus leaders advancing higher education through technology. At the conference, … Continue reading →

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Oct. 28

Y&A Wins Three MarCom Awards

We are thrilled to announce Y&A was recently recognized by the prestigious Marcom Awards for excellence in marketing and communications for client campaigns and placements. Achieving a platinum and gold award as well as an honorable mention, we were up … Continue reading →

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Aug. 31

The ABCs of DEI

As more American companies embrace dedicated Diversity, Equity and Inclusion (DEI) initiatives, they’re baking it into everything they do. From efforts by fast-food chains to increase diverse franchisee ownership of U.S. restaurants through low-interest loans, to a freight transporter in … Continue reading →

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Jun. 21

Going the Extra Mile in Media Monitoring

Helping secure media coverage isn’t a PR pros only job in the media relations journey. Knowing what the media is reporting on requires more than simply keeping an eye on byline articles and stories published. Here are several best practices … Continue reading →

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