2022 was a pivotal year for communications pros as the industry faced ongoing challenges for engaging with media and clients in a hybrid world. Going into 2023, new challenges and opportunities will undoubtedly exist. As the business landscape evolves, here are four PR trends to keep tabs on as you plan campaigns for the new year:
- Be Transparent: Moving into 2023, people are ready for fewer surprises and more transparency. It’s always best to lead with honesty and clarity – from working with clients and media to your internal staff.
- Lean into the Social Universe: Social media will continue to serve as another channel to increase brand recognition and thought leadership, so ensure it’s included in your overall communications plan. It isn’t a set it and forget it effort either. Corporate and executive social media management requires regular, daily touchpoints to be effective and engaging.
- Keep It Personal: This isn’t a new trend, but it’s even more imperative as we continue to work remotely or hybrid where it’s more difficult to reach reporters and influencers. Do your homework – personalize outreach to fit the reporter’s beat and reference their previous articles.
- Make DEI Paramount: Don’t forget to build diversity, equity and inclusion (DEI) into your 2023 PR strategy. DEI will continue to be a critical part of most companies’ long-term priorities, so incorporate it into the PR program.