While midsummer can be slow, it is often a time when companies gear up for their Q4 plans to close out the year strong. Here are a few ways to keep the media relations momentum in step with end-of-year planning.
What’s Ahead – Work closely with your customer success team to determine what newsworthy projects clients have coming up for the fall. For example, a client that has just finished a successful implementation may be able to comment on its experience.
Brainstorm – Take the time to brainstorm thought leadership topic opportunities and develop content for trade publications like “Letters to the Editor.”
Celebrate Media Wins – Spotlight client media coverage garnered to keep brands top of mind and in the news as leading industry experts.
Using the summertime to focus on these opportunities will help set your business up for a robust end-of-year finish. These create a solid brand awareness and recognition foundation, bolstering your Q4 campaigns.