It’s no secret that social media is a great tool for broadening market visibility. But social media can – and should – be used to extend executive thought leadership as well.
Offer a distinct voice on social media
Key executives, especially CEOs, should be active on LinkedIn, reposting company news, sharing insightful articles, providing industry insights and commenting. This shows they’re active within the industry and they are committed to bringing more value to clients. Marketing and PR teams can help get this started with ghostposting and/or suggesting sample posts to share.
Share marketing and media content
Part of being active on social media includes sharing important industry insights to demonstrate expertise in your industry and your clients’ markets. Posting recent media coverage and sharing marketing content like blogs or podcasts shows that you are relevant and have valuable insights to offer.
Interact with your audience
Don’t forget the power of interaction! Making time to comment on posts or like and share posts from your employees, clients and partners is important. It helps increase the visibility of social content and makes you and your company more discoverable. And, prospective employees and clients can quickly see your latest successes and POV.