Steps to An Eye-Catching B2B Social Media Strategy

Maintaining a consistent B2B social media presence is critical as it demonstrates the company’s engagement with their stakeholders and involvement in the latest developments in their industry. Social media is also a valuable tool to further promote media coverage and thought leadership.

In managing social media for a number of clients, our team recently completed the HubSpot Academy’s Social Media Certification Program and were reminded of several important, evergreen social media principles.

  • Establish a consistent tone and brand voice across posts that will serve as the foundation for your social media presence, e.g., informative, playful, formal, etc.
  • Pay attention to what kind of content your target audience finds interesting and mix of the posts with more than just brand-related content
  • Post consistently to keep stakeholders up-to-date on company happenings, as well as promoting your page to a larger audience
  • Use action words to engage more people, e.g., “Read more here” or “Click here for more” rather than just “See more here” or “More here” 
  • Use social platforms as a way to connect with target media via tagging and sharing relevant articles
  • Humanize the social presence to connect with followers on a personal level, acknowledging holidays, important cultural events and highlighting individual employees, clients and partners. 

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