I admit it, I watch â€śThe Voiceâ€ť. Not for the celebrity judgesâ€™ playful banter or even for the dramatic back stories on contestants, but for the first few episodes when each singer performs without the judges seeing their appearance. They each make a distinct impression, clearly expressing their tone and style while competing for the judgesâ€™ attention. Once selected, they must keep the judgesâ€™ and audiencesâ€™ interest while proving why they are the best. Is this so different from PR?
PR pros use words to craft a specific picture of an organizationâ€™s identity and then proactively communicate its key messages and visionâ€”its â€śvoiceâ€ť, if you willâ€”to a community of journalists and analysts.Â Then we coach the senior executives to go head-to-head against industry competitors by playing up strengths and staying true to the companyâ€™s mission. Once the industry gets to know a particular player, they often become fans and regularly â€śfollowâ€ť them â€“ in the media, on social channels and at industry events.
While â€śThe Voiceâ€ť obviously isnâ€™t the same thing as the world of PR (for the record, Iâ€™ve never sung to a reporter), the show does highlight some of the basic tenets of successful PRâ€”namely the importance of grabbing attention by making a strong, positive impression, continuing the initial momentum with a consistent identity and messages, and understanding the needs of your â€śfanâ€ť base to keep your organization and its offerings relevant.