Author Archives: Meggan Manson

Jun. 21

The Mystery of Mommy Bloggers – PR and Advertising Blurred

In the majority of households today, moms hold the buying power. Some stats cite US moms totaling 75 million, of which 85 percent influence or make the household purchases. Combine this with the rise of the mommy blogger – expected … Continue reading →

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Apr. 21

PR is stressful? It’s all relative.

Sure, work is stressful, but I wouldn’t rate a PR pro as the No. 2 most stressful job behind a commercial airline pilot—as was recently reported by CareerCast. I’m sure there are many commercial airline pilots who don’t think they … Continue reading →

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Feb. 28

Handling a broadcast Skype interview? Take your set-up seriously.

Representing more B2C clients over the past year has given us valuable opportunities to reconnect with the local broadcast news media nationwide. As we’ve discussed on the blog before, local broadcast media outlets are now relying heavily on Skype, presenting … Continue reading →

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Dec. 17

Remember 2010 Lessons Learned in 2011

As Christmas approaches I am feverishly trying to decide which of my two-year-old twin boys’ toys I can hide away or recycle for 2011 to help make room for the toy extravaganza next week. While there are some obvious recycle … Continue reading →

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Oct. 25

Reconnecting with the D.C. Digital Crowd

Last week I attended TechMedia’s Digital East event as a client was participating in the first session. The long drive for an early morning panel battling the DC commuters wasn’t appealing, but I got there without a hitch. (Note to … Continue reading →

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Aug. 27

Fall is near…Are you budget planning?

Ahh, late August. A time for backpacks, school buses and budget planning. With Q4 closing in on us, companies are swinging into full 2011 planning mode. While 2009 was a financially challenging year for many, 2010 has seen some budget … Continue reading →

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Jul. 28

Have a Thick Skin

As a follow up to my recent blog post regarding byline articles, it seemed a natural extension to address comments on contributed content. Today, any professional who participates in media relations – who puts their name to a fact or … Continue reading →

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Jun. 09

Contributed Content Opportunities on the Rise

Clients and potential clients often approach us with an interest in briefings or desk-side chats, but with newsrooms continuing to shrink, a spare 30 minutes for journalists is not easy to come by. For this reason, byline article and contributed … Continue reading →

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Apr. 14

Cheers to 1982!

Check out the latest edition of The Spark, Young & Associates’ newsletter, which we issued this morning. In it we mark Young & Associates’ 28th anniversary and offer B2B social media tips. Founder Jean Young offers a My Two Cents … Continue reading →

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Mar. 23

Get In the Game: The Value of a Tweet for BtoBs

In all industries these days you will find some social media presence; however, that doesn’t mean it is any less intimidating for the companies who have not yet embraced it. And there are many valid reasons for the adoption lag … Continue reading →

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