Surveying the marketplace on important trends and drivers can be an effective strategy for keeping a pulse on your industry, demonstrating leadership and developing media relationships.
Reporters are consistently interested in what the latest research can reveal about a market. Young & Associates recently helped higher ed tech clients CollegeSource and Anthology promote new research on student enrollment, alumni giving and student transfer.
Here’s some sample coverage:
The Hechinger Report/The Washington Post – Strapped for Students, Colleges Finally Begin to Clear Transfer Logjam
The Chronicle of Philanthropy – A Quarter of Alumni Supported Their Alma Maters This Year
University Business – Why Giving Tuesday was a Smashing Success for Higher Ed