Editorial calendars help lay out a given publication’s planned editorial topics and are a great opportunity to sync up with editors and reporters on aligned topics that our clients can address with news, trends and other points of view. Some publications follow their editorial calendars to a tee while others use them more loosely. Regardless, it is wise to track editorial calendars to understand priority publications’ planned focus areas.
As an example, we worked with University Business on a story about enterprise technology, securing interviews and quotes from our client Campus Management and their customer Central Arizona College.
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