Although as Meggan put it in her last post – we are fashionably late to the blog party – we have been hard at work for the past three years developing and distributing an opinionated bi-monthly newsletter, peppered with some rah rah about us including client successes. But with each new iteration, we also strive to educate our growing number of readers on the challenges and of course best practices of PR, marketing and sometimes just good old-fashioned business sense.
Some of the highlights of the current issue include taking another look at a speakers program and the challenges today of stiffer competition at industry conferences with everyone fighting for a spot at the presentation podium (or table). Jennifer Mirabile authored this edition of the My Two Cents column highlighting the debate of sharing too much strategic, or for that matter any, business information in online forums. It’s a good read. We also share our strategies on using Multimedia News Releases more effectively. Take a look and give us your feedback. If you are not on the subscriber list but wish to be, let us know and of course you can read the full edition here that just came out today.