Radio and Television Business Report
Outsourcing Local Search: Mission Critical Revenue Stream Emerges for Broadcasters
August 31, 2009
By David Dague
You know the problem, you’ve heard it before: local broadcasters are under assault, competing with more forms of media than ever. Radio and television stations are working to adopt the three-mode strategy to merge their traditional assets with their Websites and take advantage of the mobile world, but many are missing another way to expand the strategic value of their online asset and cash in: outsourced local business directory applications…